Your business needs email.
That’s true whether your company is a small, three-person medical device start-up or a corporation with offices on three continents.
Building an email list is one of the easiest ways medical device manufacturers can keep in touch with customers and potential customers. Continue reading “The 5 Most Popular Ways for Medical Device Manufacturers to Build Contact Lists” »
Last week we announced that we have earned Platinum Certified Agency Partner status with HubSpot. HubSpot is a comprehensive marketing automation tool combined with customer relationship management software. Of course, there are several tools on the market that advertise themselves as marketing automation software or customer relationship management software, and sometimes both. So why have we chosen to use HubSpot in our own business and encouraged our clients to adopt it as well? Continue reading “Why IQnection Believes in Using HubSpot Inbound Marketing Methodology” »
There are some things that are already great on their own, but somehow manage to become even better when combined with another wonderful thing.
Lennon and McCartney. Shaquille O’Neal and Kobe Bryant. Peanut butter and chocolate.
CTAs and blogs.
Your blog might be effective on its own, but it’s much more effective with a good CTA.
A call to action (or CTA) is what it sounds like: you are inviting your visitors to take a step beyond reading your blog. A CTA can take the form of a few lines of text, or a simple button at the bottom of the article. Continue reading “CTAs and Blogs Go Together Like Chocolate and Peanut Butter” »
There are certain words that start off with very specific meanings, but overtime become catch-all terms.
For example, Kleenex and Band-Aid are brand names, but we use them to describe pretty much any tissue or adhesive bandage.
The same kind of thing is happening in the digital world, where we’re seeing a lot of people use the term “landing page” to describe any kind of page on a website.
But for people in the digital marketing sphere, it’s important to be precise. There’s something about a landing page that makes a landing page different from other pages.
So, what is a landing page?
Continue reading “What Is A Landing Page? [VIDEO]” »
Now that we’ve discussed Inbound Marketing and persona research, let’s take it a step further. Once you decide to try this “inbound marketing” thing and you develop personas, the next step is the buyer’s journey and lead nurturing.
Continue reading “How does Inbound Marketing help you connect with potential customers?” »
Dig down to the core of inbound marketing and you’ll find a basic idea: bring customers to you, rather than going out to find them.
And the great thing about inbound is that it works whether you’re a B2C or a B2B company.
Think about it: engineers and procurement professionals do the bulk of their research and buying online. Inbound marketing allows you to tell them how your company can solve their problems. Continue reading “How B2B Companies Are Successfully Using Inbound Marketing Strategies” »
Eric Jacobson, IQnection's Business Development Manager, explains Inbound Marketing.
“Which ad experience do you prefer?”
If you subscribe to Hulu, you’ve likely heard that question while streaming one of their shows. And maybe you replied “None. We’d prefer not to ‘experience’ any ads.”
This could be our bias showing as a company that does inbound marketing, but there are numbers to back us up: people don’t want to see traditional advertising.
Today we’re going to dig a little deeper today into the differences between inbound marketing and outbound marketing, a term which applies to ads on TV, radio, in print, and on billboards, as well as direct mail and cold calls.
What is inbound marketing? Inbound marketing is a strategy based on the idea of allowing customers to find you. Its tools include blogs, e-books, white papers, social media and search engine optimization.
Here are five ways inbound marketing is different from – and superior to – outbound:
Continue reading “What Is Inbound Marketing?” »
Whenever the IQnection team starts an inbound marketing campaign for one of our clients, it’s a safe bet that someone will ask: “How long will it take to see the results?
It’s a fair question. Inbound marketing takes time and effort. It relies on earning trust and building relationships with your customers online, and neither of those things happen overnight. But, just like your offline relationships with your most valued and loyal customers, nurturing those conversations is worth the payoff.
Continue reading “[VIDEO] How Long Does Inbound Marketing Take to Deliver Results?” »
We started this blog a little under eight years ago, and you may have noticed there are a couple of terms we’ve used from time to time: “marketing funnel” and “sales funnel.”
Continue reading “What is the Marketing Funnel?” »