Email marketing, if done properly, can be a very focused and effective marketing tool for the New Year. While many brands have recently put more focus on search engine optimization and social media marketing, email marketing remains one of the most powerful yet overlooked items in the internet marketing toolbox.
Retargeting is a form of online advertising that can help keep a business or brand in front of any website visitor after they leave a website. Retargeting is a cost effective tool that can help you be known. It is effective in three areas:
Mobile marketing was a major player in the 2011 holiday shopping season. According to a report from the National Retail Federation, 38 percent of shoppers made a purchase directly from their mobile device and 46 percent did research on their device and then visited a retail location to ultimately make that purchase.
- Build trust immediately.One of hardest things to overcome with an online business is building trust with visitors. Make your web pages as credible as possible. It starts with a professional-looking web page. Also consider using customer/client testimonials, third-party certification/security seals and similar recognizable icons.
- Make your call to action absolutely clear. There should be no doubt in the visitor's mind as to what you want them to do next. Prominently place your telephone, email, etc.
- Keep it simple. Simplicity in design is praised for a reason. Too much clutter is distracting.
- Match your page title to content. Misleading titles won't help keep the visitor on your web page. If the title focuses on widgets; the content should focus on widgets.
- Grade yourself (before the search engines do). Put yourself in the visitor's shoes. How would you react to the content? Does it convince you to take action? Is the incentive for the visitor to take action strong enough?
- Think “above the fold”. The really important content needs to come first and be visible as soon as the page displays.
- Squint. It’s a trick from art school, but it can still help you evaluate your landing page in a new way. Does your web page look balanced? Does it "flow"?
- Be a grammar-stickler. Make sure your spelling and grammar are perfect. Nothing says "amateur" more loudly than misspelled words and poor grammar.
- Utilize buttons for action keywords. Make the action words on the page into click-able buttons (e.g. - "Download", "Sign Up", "Buy Now", etc.)
- Don’t distract your visitors with a lot of links. It is hard getting visitors to your website. Don't make it easy for them to leave. Keep visitors on your web page as long as possible. If you must include links, put them toward the bottom of the page.
Before a case can be made for any business strategy, it is prudent to first operationally define the key terms. The word blog was originally known as a “weblog” and is simply a mini website that consists only of short journal-like entries known as “posts”. In its earliest form in the late 1990’s, blogs were used by individuals as an online diary. As the internet matured and became more social, blogs evolved into an exceptional vehicle for business to share knowledge and demonstrate expertise with its customers, clients and employees.
Content has always been a valued element of Search Engine Optimization and with Google’s recent updates it is more and more important. No matter what size your business, having good quality content on your website is important.
Reporting Factors in Successful Pay Per Click Campaign Managment
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For a small business adding a Blog to your website maybe a big decision, and one you may think not worth the extra work it could entail. However, there are benefits that can be obtained by adding a company Blog. Here are a few:
IQnection’s Marketing Department recently completed the required training to qualify for Google Engage for Agencies. In return for completing the training, we have been rewarded with coupons for $100 in free Google AdWords Advertising.