10 Keys to Success: Writing Web Page Content That Works

  1. Build trust immediately.One of hardest things to overcome with an online business is building trust with visitors. Make your web pages as credible as possible. It starts with a professional-looking web page. Also consider using customer/client testimonials, third-party certification/security seals and similar recognizable icons.
  2. Make your call to action absolutely clear. There should be no doubt in the visitor's mind as to what you want them to do next. Prominently place your telephone, email, etc.
  3. Keep it simple. Simplicity in design is praised for a reason. Too much clutter is distracting.
  4. Match your page title to content. Misleading titles won't help keep the visitor on your web page. If the title focuses on widgets; the content should focus on widgets.
  5. Grade yourself (before the search engines do). Put yourself in the visitor's shoes. How would you react to the content? Does it convince you to take action? Is the incentive for the visitor to take action strong enough?
  6. Think “above the fold”. The really important content needs to come first and be visible as soon as the page displays.
  7. Squint. It’s a trick from art school, but it can still help you evaluate your landing page in a new way. Does your web page look balanced? Does it "flow"?
  8. Be a grammar-stickler. Make sure your spelling and grammar are perfect. Nothing says "amateur" more loudly than misspelled words and poor grammar.
  9. Utilize buttons for action keywords. Make the action words on the page into click-able buttons (e.g. - "Download", "Sign Up", "Buy Now", etc.)
  10. Don’t distract your visitors with a lot of links. It is hard getting visitors to your website. Don't make it easy for them to leave. Keep visitors on your web page as long as possible. If you must include links, put them toward the bottom of the page.

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What is all This Talk about Needing a Business Blog? (And Why Should I Care?)

Before a case can be made for any business strategy, it is prudent to first operationally define the key terms. The word blog was originally known as a “weblog” and is simply a mini website that consists only of short journal-like entries known as “posts”. In its earliest form in the late 1990’s, blogs were used by individuals as an online diary. As the internet matured and became more social, blogs evolved into an exceptional vehicle for business to share knowledge and demonstrate expertise with its customers, clients and employees.

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