In recent years, competition on the Internet has grown and businesses are looking for something to give them a competitive edge. Online marketing methods like SEO and PPC are a good way of improving a company's ability to compete, but increased traffic alone does not make for a successful business. When it comes to a website, it all comes down to the number of conversions and revenue generated - this is where a/b testing can help.
Search engine optimized (SEO) press releases are highly beneficial to any web marketing campaign. A properly optimized press release will include credible information as well as your top keywords and links back to your website.
Local Search has truly arrived. Recently Google has re-branded their Local Business Center – now known as Google Places - and rumors abound that Facebook is about to get involved in “Local” in a big way.
The most valuable piece of information you get from an analytics program or SEO service is your website’s monthly statistics. While appearing to be a confusing jumble of numbers, it is important to be able to understand these measures to gauge your own progress. Some basic knowledge about SEO is the key to making sense of it all.
Online Reputation Management (ORM) is the quickest, most effective answer for dealing with bad press that appears on the search engines about you or your company. By pushing negative listings from the front page of Google, Yahoo, and Bing, ORM protects you from the damaging remarks of others.
Regular website maintenance is important for your online company. Just like your home, your website needs an annual spring clean-up. Certain website maintenance tasks should be performed throughout the year to keep content relevant. Other tasks can be done once a year.
Visit Your Competitor Sites
Don't overlook inbound linking to increase traffic to your site. An inbound link is a hyperlink back to your site from another website. The one constant is that sites with high quality back links rank higher in the search engine results pages.
These links to your site are important because they can:
- Bring potential customers to your site
- Boost the overall number of visitors to your website
- Improve your search engine rankings
Aside from creating useful content that will encourage inbound links, the only way to succeed in linking strategies is by manually creating the links.
Here are 5 important inbound links you should have to your site:
Google made several interesting comments at a recent mobile marketing and advertising event stating one third of all Google searches via the mobile web pertain to some aspect of the searcher's local environment.
|There are 350 million reasons. Yes, that’s the last count on the number of ‘global’ users Facebook has (and counting). Facebook can be a tremendous source of web traffic. In all likelihood most of the people you know are on it, and any who are not, may be eventually. Social networking is consuming more and more of people's time, and thanks to mobile devices, it is accessible all of the time. If you don't have a Facebook Page, you may be missing not only traffic to your website, but an opportunity to connect with customers. Ultimately this will help your brand's reputation.
*The average Facebook user spends 55 minutes per day on Facebook.
For better or worse, the reality is – Google controls the ultimate success or failure of most online businesses. The ability to achieve first page placement on Google can mean the difference between huge profits or an ongoing struggle for your website. Many variables factor into search engine placement. One of these factors is PageRank™.