How to Improve Your Website With A/B Testing

In recent years, competition on the Internet has grown and businesses are looking for something to give them a competitive edge. Online marketing methods like SEO and PPC are a good way of improving a company's ability to compete, but increased traffic alone does not make for a successful business. When it comes to a website, it all comes down to the number of conversions and revenue generated - this is where a/b testing can help.

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Get More Traffic with Inbound Links

Don't overlook inbound linking to increase traffic to your site. An inbound link is a hyperlink back to your site from another website. The one constant is that sites with high quality back links rank higher in the search engine results pages.

These links to your site are important because they can:

  • Bring potential customers to your site
  • Boost the overall number of visitors to your website
  • Improve your search engine rankings

Aside from creating useful content that will encourage inbound links, the only way to succeed in linking strategies is by manually creating the links.

Here are 5 important inbound links you should have to your site:

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Reasons to Have a Facebook Page

There are 350 million reasons. Yes, that’s the last count on the number of ‘global’ users Facebook has (and counting). Facebook can be a tremendous source of web traffic. In all likelihood most of the people you know are on it, and any who are not, may be eventually. Social networking is consuming more and more of people's time, and thanks to mobile devices, it is accessible all of the time. If you don't have a Facebook Page, you may be missing not only traffic to your website, but an opportunity to connect with customers. Ultimately this will help your brand's reputation.

*The average Facebook user spends 55 minutes per day on Facebook.