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A Contractor's Social Media Guide to Get Business in the Slow Season
For many contractors, the slow season can feel like a daunting time when leads dry up and cash flow tightens. But what if you could turn this downtime into a prime opportunity to build your brand, nurture client relationships, and generate new business? With a strategic approach to social media, contractors can keep their pipelines […]
Upgrade Your Website With These 5 Must-Have Winery Photos
First Impressions Start with a Picture From the richness of your blends to the feeling your brand evokes experience matters. But before someone tastes a drop, they visit your website. And what’s the first thing they notice? Your winery photos. At IQnection, we’ve spent over two decades helping wineries craft digital experiences that convert curious […]
How AEO Drives Better Rankings and Reputation
In 2025, the way people find businesses online is rapidly evolving. Traditional SEO is no longer enough. AI-powered search tools like Google’s AI Overviews, Bing’s Copilot, and platforms like ChatGPT and Perplexity are changing how people ask questions and how your business gets discovered. To stay ahead, forward-thinking companies are embracing Answer Engine Optimization (AEO) […]
How to Promote Your Winery During Bad Weather
So far the weather during summer 2025 in the northeast has not been ideal for outdoor activities. The weekends have been ping ponging between TOO HOT or TOO RAINY! The weather might deter people from coming to your winery, but if you promote your winery correctly, your tasting room will still be filled. In this […]
Tips To Appear In Local Searches
If you are a small business professional working on homes (roofers, siders, landscapers, flooring experts, etc.) you want your website to appear in local searches for people in your neighborhood. In this blog we will discuss different techniques on how to appear in local searches and why it is important for your business.
What is the AI Overview?
The AI Overview is at the top of search results in Google and contains a brief summary usually referencing at least one credible source. This recent update to the Google Algorith stems from the rise of AI GPTs (Generative Pre-trained Transformers). This model can understand and generate human-like text, making AI more relevant in the […]
How B2B Businesses Should Adapt to the Future of AI and SEO
The relationship between AI and SEO is changing rapidly—and if you’re in B2B, it’s time to adapt your search strategy. With Google’s new AI Overview feature taking the spotlight on search engine results pages (SERPs), traditional SEO tactics alone may not be enough to keep your content visible or effective.
10 Questions Every Struggling Winery Owner Should Ask
Running a winery can be as unpredictable as the weather. One season you’re flush with foot traffic, and the next, your tasting room is quiet, your events are half-full, and your wine club signups are stalling. If you’re a winery owner facing this kind of slowdown, you’re not alone. Many wineries—especially small, family-owned or independent […]
Why Roofing Marketing Companies Are the Key to Growing Your Roofing Business Fast
If you’re a roofer looking to grow your business and land more quality leads, working with roofing marketing companies might be the smartest move you make. Many contractors rely on word of mouth or outdated tactics, but the truth is: homeowners are searching online. And if you’re not there—or not standing out—you’re missing out.
Search Engine Optimization (SEO)
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