Year: 2023

Competitive Analysis for SEO Strategy

An SEO Competitor Analysis involves researching your competitors' keywords, backlinks, content, and other factors to reverse-engineer the most successful components of their SEO campaigns. This analysis is often a component of a more extensive competitive digital marketing analysis report. It provides insights into their SEO initiatives so that you can craft your own strategy to gain a competitive edge.

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Why a Marketing Plan is the Foundation of a Strong Business Strategy

What do you think of when you hear the word "strategy"? Are you imagining tanks, missiles, and battleships? While these are all important elements of a military strategy, they certainly don't represent a business strategy. You might be surprised to learn that the term "strategy" in a business context is not as rigid or purely militaristic as it sounds...

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How to Create a Marketing Plan & Marketing Calendar

A marketing plan is a comprehensive document that outlines a company's marketing strategy for a specific period of time, usually a year. It includes information on target markets, marketing objectives, marketing tactics, and budget allocation. A marketing plan is an essential tool for any business, as it helps the company focus its limited resources on the most important opportunities and allows it to track progress and make adjustments as needed.

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What is a Marketing Plan & Why Business Owners Need to Have One!

A marketing planning session is a key meeting in which a company's marketing team and leadership come together to strategize and plan the marketing efforts for the upcoming year. This session is an opportunity for the team to review the current state of the company's marketing efforts, set specific goals for the year, and create a plan for how to achieve those goals.

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