Year: 2020

Boost Traffic In 2021 with These 6 Content Strategy Tips

Have you ever left your doctor’s office with notes full of five-syllable words ending in -ostomy or -ology? When you get home you probably spent more time googling definitions than you spent with the doctor. I mean why couldn’t the doctor have just said “toe” instead of “metatarsals”? While that is obviously an extreme example […]

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Understanding Website Traffic

One of the main goals of marketing efforts is to increase traffic to websites. More website traffic means more relevance to google and, more importantly, an increase in conversions or sales. But what exactly is traffic? Why does it matter and how do you get more of it? Let’s dive in…

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Why CX is key to your SEO Success

SEO is no longer just about adding header tags and schema. Since Bill Gates famously quipped “Content is King” in 1996, search has, across the board, pivoted to creating a flawless customer experience. From Google’s continuous algorithm updates, like EAT, BERT, and passage indexation, it’s obvious that experiential search is the new king. By incorporating […]

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How to Give Your Brand a Boost on Facebook

Do you ever get on Facebook scroll down about 10 posts on your feed and all you see is nonsense? If your feed is anything like mine then it’s full of creepy ads from products you viewed a week ago, pictures from your friend who moved across the country, and weird comments from your Great […]

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Ask the SEO: "How Will I Measure SEO Success?"

When you make an investment, for example buying stocks, you pay attention to certain metrics to make sure that you’re money has been well spent. You probably keep an eye on the index, an ear to the ground for industry news, and check-in with your broker. It makes sense, then, that’d you’d do the same […]

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How to Optimize Blog Content for SEO

Optimizing content for SEO can be confusing! Let’s break down 5 easy things you can do today that will help you rank better in search results.

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The Ultimate Guide to User Intent and SEO

Are you ready for the future of SEO, where keywords are only part of the equation? Optimizing for user intent is the newest human-centered strategy for ranking content in Google search results.

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Duplicate Content and Canonicalization - Oh my!

What is duplicate content and why does it matter? And what the heck is canonicalization? In the latest episode of Search Off the Record, John Mueller, Search Relations Lead, Martin Splitt, Developer Advocate, and Gary Illeys, Search Advocate, discuss Canonicalization and Duplicate Content.

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The Beginners Guide to Selecting an eCommerce Platform 

Does your business have an eCommerce platform? The total amount spent on eCommerce continues to grow dramatically each year. Digital Commerce 360 found that 2020 Q2 sales increased by 44.4% from last year. This is the highest recorded growth ever for Q2, and the highest growth overall since they started tracking data in 1999.  Despite […]

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Why the Google Antitrust Lawsuit Matters for Your Business

Last week the Department of Justice, in combination with eleven state Attorney Generals, moved forward with their antitrust lawsuit against Google. Google controls over 80% of searches on desktop and 95% on mobile – should you be worried?

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