Year: 2017

Why IQnection Believes in Using HubSpot Inbound Marketing Methodology

Last week we announced that we have earned Platinum Certified Agency Partner status with HubSpot. HubSpot is a comprehensive marketing automation tool combined with customer relationship management software. Of course, there are several tools on the market that advertise themselves as marketing automation software or customer relationship management software, and sometimes both. So why have […]

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A Journey from Lion Cub to Sales Lion

Sales! Its what every business aims for. This week’s blog is written by Eric Jacobson, Business Development Manager at IQnection, about his experiences in Dan Tyre’s Sales Lion, an exclusive class for Hubspot sales professionals. We hope you can apply some of Eric’s suggestions from his experience to your own business. – Greg Cawood, President, […]

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CTAs and Blogs Go Together Like Chocolate and Peanut Butter

    There are some things that are already great on their own, but somehow manage to become even better when combined with another wonderful thing. Lennon and McCartney. Shaquille O’Neal and Kobe Bryant. Peanut butter and chocolate. CTAs and blogs. Your blog might be effective on its own, but it’s much more effective with a […]

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What Is A Landing Page? [VIDEO]

      There are certain words that start off with very specific meanings, but overtime become catch-all terms. For example, Kleenex and Band-Aid are brand names, but we use them to describe pretty much any tissue or adhesive bandage. The same kind of thing is happening in the digital world, where we’re seeing a […]

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How does Inbound Marketing help you connect with potential customers?

Now that we’ve discussed Inbound Marketing and persona research, let’s take it a step further. Once you decide to try this “inbound marketing” thing and you develop personas, the next step is the buyer’s journey and lead nurturing.  {{ script_embed(‘wistia’, ‘tpr3svabso’, ‘undefined’, ‘responsive’) }}

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Showing Engagement and Passion

{{ script_embed(‘wistia’, ’46h79ci4e7′, ‘undefined’, ‘responsive,popover’) }} There’s one key element to your business efforts you might not hear much when it comes to talk of marketing initiatives, content, ROI, social media, or analytics. Passion. Passion connects you to your audience.  Displaying passion for your business, your industry, or your job responsibilities elicits an emotional response […]

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How B2B Companies Are Successfully Using Inbound Marketing Strategies

Dig down to the core of inbound marketing and you’ll find a basic idea: bring customers to you, rather than going out to find them. And the great thing about inbound is that it works whether you’re a B2C or a B2B company. Think about it: engineers and procurement professionals do the bulk of their […]

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What Is Inbound Marketing?

{{ script_embed(‘wistia’, ‘n2efbej36s’, ‘undefined’, ‘responsive’) }} Eric Jacobson, IQnection’s Business Development Manager, explains Inbound Marketing. “Which ad experience do you prefer?” If you subscribe to Hulu, you’ve likely heard that question while streaming one of their shows. And maybe you replied “None. We’d prefer not to ‘experience’ any ads.” This could be our bias showing […]

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[VIDEO] How Long Does Inbound Marketing Take to Deliver Results?

Whenever the IQnection team starts an inbound marketing campaign for one of our clients, it’s a safe bet that someone will ask: “How long will it take to see the results? It’s a fair question. Inbound marketing takes time and effort. It relies on earning trust and building relationships with your customers online, and neither […]

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What is the Marketing Funnel?

We started this blog a little under eight years ago, and you may have noticed there are a couple of terms we’ve used from time to time: “marketing funnel” and “sales funnel.”

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