Closing The Marketing and Sales Loop

April 23, 2015

Do you have a closed loop between marketing and sales? If not, you might be leaving revenue on the table for someone else to collect. What is Closed loop marketing? Basically it describes a system in which your sales team and your marketing team work together using the data marketing gets from its analysis to qualify […]

3 Ways Social Media Can Help Market Your Manufacturing Company

April 21, 2015

Today’s Facebook “Like” Could Be Tomorrow’s Customer. At this point, pretty much every business has some sort of social media presence. The question is: Does your manufacturing company use social media the right way? Here are a few steps companies can take to use platforms like Facebook and Twitter to do manufacturing marketing, along with a […]

Stop Apologizing For Your Out-of-Date Website

April 16, 2015

Take it from a website design and online marketing company that’s been in business for more than 15 years: It’s usually pretty easy for customers to tell if you have an out-of-date website. How? It could be your site’s behind-the-times look. After all, trends in website design do tend to change every few years. It […]

3 Marketing Videos Your Website Needs

April 14, 2015

Video is taking over the internet. In just two years, video will be responsible for close to three quarters of all internet traffic, which means video marketing is more important than ever for your business. More and more online users prefer video to text when they want to be engaged, entertained or informed. And although people […]

How Pinterest and Inbound Marketing Can Work Together

April 9, 2015

Pinterest is arguably the hottest social platform on the web today. The statistics behind the meteoric rise of this invitation-only social networking site is mind-boggling by any interactive media standard, and the growth of Pinterest hasn’t stopped yet. First let’s define exactly what this juggernaut is. Pinterest is a social network which allows users to […]

Does Your Manufacturing Website Have Local Landing Pages?

April 1, 2015

If you’ve been visiting SEO (search engine optimization) blogs and looking for tips that will potentially increase the flow of traffic to your website, you may have recently read about something called “service area pages.” Also known as “local landing pages,” these are single web pages that usually appear when a visitor searches for a […]

Manufacturers, What Does Your Dream Customer Look Like?

March 26, 2015

Article Read Time: About 6 Minute In all elements of marketing, strategy is always paramount. Inbound marketing can easily be misused and turned into a content overload for your customers. To effectively carry out an inbound marketing engagement, we recommend clearly understanding your dream customer’s needs, wants and language. Based on this, develop an ideal […]

Inbound Marketing Offers That Every Manufacturer Needs

March 17, 2015

Article Read Time: About 9 minutes Video: Make Your Next Tradeshow Booth Stand Out From The Crowd The data shows that the majority of the people who go to manufacturers’ websites are first time visitors. This means most people have their first experience with your company online. Therefore an important question to ask yourself is, “What would […]

How To Improve The Content On Your Manufacturing Website

March 12, 2015

Article Read Time: About 5 minutes The data shows that most people who go to a manufacturer’s website are first-time visitors. If you run a manufacturing firm, this means most people will have their very first experience with your company online. That makes your website an incredibly crucial marketing tool. And because the majority of your […]

Marketing In The Manufacturing Industry: Which Strategies Work Best?

March 10, 2015

According to a recent report by the Content Marketing Institute, the manufacturing industry has finally begun to embrace both content marketing and video marketing. Eighty-six percent of manufacturing marketers say they’ve recently adopted some form of content marketing in their organizations. But what is content marketing? A definition we like describes it as a “strategic […]

Year: 2015