Google Makes Major Changes to Local Search Results

November 30, 2010

Google has recently rolled out a new format for their local search results. They have changed the way search results are displayed when the search term includes a city and/or state, which will have a direct impact on your business if you target search terms that include physical locations.

How to Improve Your Website With A/B Testing

August 30, 2010

In recent years, competition on the Internet has grown and businesses are looking for something to give them a competitive edge. Online marketing methods like SEO and PPC are a good way of improving a company’s ability to compete, but increased traffic alone does not make for a successful business. When it comes to a […]

Benefits of Press Releases for SEO

August 30, 2010

Search engine optimized (SEO) press releases are highly beneficial to any web marketing campaign. A properly optimized press release will include credible information as well as your top keywords and links back to your website.

The Power of Local Search

July 22, 2010

Local Search has truly arrived. Recently Google has re-branded their Local Business Center – now known as Google Places – and rumors abound that Facebook is about to get involved in “Local” in a big way.

Interpreting Your Website’s Statistics

June 23, 2010

The most valuable piece of information you get from an analytics program or SEO service is your website’s monthly statistics. While appearing to be a confusing jumble of numbers, it is important to be able to understand these measures to gauge your own progress. Some basic knowledge about SEO is the key to making sense […]

Online Reputation Management

May 21, 2010

Online Reputation Management (ORM) is the quickest, most effective answer for dealing with bad press that appears on the search engines about you or your company. By pushing negative listings from the front page of Google, Yahoo, and Bing, ORM protects you from the damaging remarks of others.

Spring Cleaning For Your Website

April 26, 2010

Regular website maintenance is important for your online company. Just like your home, your website needs an annual spring clean-up. Certain website maintenance tasks should be performed throughout the year to keep content relevant. Other tasks can be done once a year. Tip #1 Visit Your Competitor Sites

Get More Traffic with Inbound Links

April 26, 2010

Don’t overlook inbound linking to increase traffic to your site. An inbound link is a hyperlink back to your site from another website. The one constant is that sites with high quality back links rank higher in the search engine results pages. These links to your site are important because they can: Bring potential customers […]

If Google Local is Not a Big Part of Your SEO Strategy, It Should Be

March 29, 2010

Google made several interesting comments at a recent mobile marketing and advertising event stating one third of all Google searches via the mobile web pertain to some aspect of the searcher’s local environment.

Reasons to Have a Facebook Page

February 19, 2010

There are 350 million reasons. Yes, that’s the last count on the number of ‘global’ users Facebook has (and counting). Facebook can be a tremendous source of web traffic. In all likelihood most of the people you know are on it, and any who are not, may be eventually. Social networking is consuming more and […]