63% of companies using social media report increased marketing effectiveness as well as other benefits.
Social Media: More Important Than You Think
One of the biggest questions our new clients often ask is, “how important is social media anyway." We can’t stress strongly enough the importance of social media for many of our clients. While people just see Facebook or Twitter as ways that their friends share their most recent lunch or photos of their children, in point of fact these companies have spent years and a great deal of effort building up a vast store of demographic information about their users.
One of the other benefits of social media is the way it allows you to harness the brand loyalty and enthusiasm of some of your best customers. Leveraging these preexisting relationships can lead to increased sales, even greater customer loyalty, and much more.
Facebook – Facebook has some of the most in-depth demographic information available about its users. This deep well of customer knowledge allows advertising to be targeted to a degree that is unprecedented elsewhere.
Twitter – Twitter allows you instant access into consumers' mental inboxes through their widespread network. Twitter also allows your message, if its well-crafted and timely, to propagate quickly through user sharing.
LinkedIn – LinkedIn is the ideal social network for those who are seeking to connect with consumers in a more B2B atmosphere.
Social Media Engages
Social media can be about so much more than creating posts for your friends or followers. With our help we can strengthen your social media marketing by:
- Creating and optimizing paid promoted posts, targeted at your ideal customer demographics.
- Adding your website to local directories such as Merchant’s Circle, Google Places, etc.
- Creating or sharing blog articles or relevant links on your behalf.
- Performing social media outreach to generate additional likes and followers.
We don’t stick to just the big sites either. While Facebook, LinkedIn, and Twitter are the social media heavy hitters, our research has shown that other niche social media services are able to attract demographic groups that niche businesses can appeal to. Sites such as Houzz and Pinterest allow us to share messages, specials, and products with consumers who have identified themselves as receptive to them.