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SEO & Paid Media Management

Search Engine Optimization (SEO)

Let our SEO experts, with their many years of experience, along with the very best marketing automation software deliver the type of traffic that your business needs. From data analysis, to advanced SEO techniques, we are one step ahead of your competition. Your website will be a search engine magnet, and will give you the best chance to land on page one for the search terms that will increase engagement. With our strong knowledge of good SEO strategies, we work to build the intrinsic value of your website so that your investment pays dividends not just today, but well into the future. Our SEO efforts don’t stop at optimizing your website’s content onetime. Good search engine optimization means curating web content obsessively and consistently and providing fresh content for search engines to spider.

To schedule a complementary 30-minute (phone or Skype) SEO website conversation click on the button below. Our Business Growth Specialist will walk through your website with you, will identify opportunities for growing traffic to your website, and will discuss how to improve your SEO.

Paid Media Management

Staff in AAt IQnection, our certified paid media specialists understand how to maximize the effectiveness of every dollar they spend. They hold certifications, and have completed rigorous testing to make sure they are the kung-fu masters of online advertising. They know how to maximize the impact that your ads have, and how to keep costs down. They also know which network will be right for your business, and which ones won’t.

When you need to hit the ground running, hiring a seasoned expert in pay-per-click (PPC) management is the way to go. We develop PPC management plans tailored to your budget, and targeted keywords to attract the right traffic to your website. Large brands and small businesses alike can benefit from a PPC campaign for seasonal messages, event announcements, and product launches.

What is Search Engine Optimization and How Does SEO Work?

There can be a lot of confusion around the topic of search engine optimization. And search engines don't make it any easier because they continually change the way they determine the factors about who gets to the top of a search engine result page. So, what determines who gets to the top of the search results?  

The foundation of SEO can be broken into two major categories: 

On Page Optimization 
One of the first steps in website search engine optimization is to make sure that the website itself contains the keywords or keyword phrases that someone would type into their computer to search for a company like yours. On page optimization allows the search engine to identify that your website should be considered a potential search result candidate. However, on page optimization only represents about 30% to 40% of what it takes to get to the top of a search engine result page .  To determine the appropriate keywords to incorporate into the website our data analyst performs a deep keyword analysis . This allows us to use metrics to determine the least competitive, yet high volume search phrases.  Once we have identified those keywords we can incorporate them into both the human readable and the source code sections of your website. We then move on to the second foundation step of search engine optimization .

Link Building
The majority of our time and effort expended for our clients in building the authority of their website in the eyes of the search engines. Once a search engine has determined that your website should be considered for inclusion in search results it needs to determine which of many websites, like yours, that have been optimized for that keyword phrase deserves to get to the top. After all, if someone does a search and the search engine returns results that aren't relevant to the user that person may switch to a different search engine. That will result in lost advertising revenue for the search engine company, so it has a vested interest in making sure the top search engine results are a good match. That is why effective SEO is so important.

The way search engines determine top ranking is based upon the authority and popularity of your website compared to that of your competitors. There are many ways to improve the authority and credibility of a website. It is extremely important that link building and search engine optimization be performed properly to avoid the risk of being penalized by search engines. Link building is not an area where you want to cut corners just to save a few dollars. One of our new clients came to us and because of poor link building by a prior SEO company we had a 6-month task to remove the toxic links from their website. Link building involves developing high authority, relevant, links to your website. Those links help lift your website up in the eyes of search engines. It's like the concept that you are known by the company you keep.

This is a high-level explanation of how search engine optimization works. If you'd like to speak with a business growth specialist to learn more about how SEO works and how to improve your website's ability to reach the top of a search, click on the button below to schedule a complimentary 30-minute conversation.

 

Quick Google Marketing Tip!

One strategy that works well for just about every client we have is Google’s remarketing program.  The program allows you to show relevant ads to prospects who’ve previously visited your site as they traverse the web. When people leave your site without buying or contacting you, remarketing allows you to show them a tailored message that will encourage them to return to your site and reengage with you. This engagement technique is powerful, and one of the most cost effective programs out there.

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