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Comparing SEO on Wix vs. an SEO Agency

Website building and optimizing tools are readily available for business owners in 2025. Many business owners turn to platforms like Wix, GoDaddy, or Shopify to quickly build their websites. These site builders often advertise “built-in SEO” or simple marketing dashboards, giving the impression that your site is automatically optimized for search engines. These tools can […]

SEO for Wineries: Boosting Visibility and Attracting More Visitors

Running a winery means juggling many responsibilities. From crafting the perfect vintage to hosting tastings and managing events. In today’s digital-first world, your winery also needs a strong online presence to thrive. That’s where SEO for wineries comes in. With the right strategy, your website can attract more visitors, improve local reach, and drive more […]

5 Local Email Marketing Campaign Ideas You Can Launch This Month

For small businesses, local email marketing is one of the fastest, most cost-effective ways to connect with customers right in your community. With more than 4.6 billion people using email worldwide in 2025, it’s no surprise that email continues to deliver one of the highest returns of any marketing channel. In fact, for every $1 […]

SEO Strategy for Roofers to Get More Leads Online

Roofing is a competitive business in Pennsylvania. Homeowners searching for roof repair or replacement often start with Google—and if your company isn’t showing up, you’re losing valuable leads to competitors. That’s why having a strong SEO strategy for roofers is critical. At IQnection, we help contractors and home service businesses build visibility, generate leads, and […]

What Are the 4 Phases of Inbound Marketing?

The internet is packed with ads, pop-ups, and sales pitches, but inbound marketing flips the script. Instead of interrupting people, it draws them in like a magnet pulling metal through a maze of noise. This strategy isn’t just a single tactic; it’s a structured approach designed to guide prospects into becoming loyal customers. So, what […]

What Does a SEO Company Do?

If you’ve ever found yourself wondering what does a SEO company do, you’re not alone. As digital landscapes grow increasingly complex, businesses of all sizes are seeking partners who can demystify search engines, enhance visibility, and drive meaningful traffic. A professional SEO company doesn’t just tweak websites for algorithms. It builds long-term strategies grounded in […]

A Contractor's Social Media Guide to Get Business in the Slow Season

For many contractors, the slow season can feel like a daunting time when leads dry up and cash flow tightens. But what if you could turn this downtime into a prime opportunity to build your brand, nurture client relationships, and generate new business? With a strategic approach to social media, contractors can keep their pipelines […]

Upgrade Your Website With These 5 Must-Have Winery Photos

First Impressions Start with a Picture From the richness of your blends to the feeling your brand evokes experience matters. But before someone tastes a drop, they visit your website. And what’s the first thing they notice? Your winery photos. At IQnection, we’ve spent over two decades helping wineries craft digital experiences that convert curious […]

How AEO Drives Better Rankings and Reputation

In 2025, the way people find businesses online is rapidly evolving. Traditional SEO is no longer enough. AI-powered search tools like Google’s AI Overviews, Bing’s Copilot, and platforms like ChatGPT and Perplexity are changing how people ask questions and how your business gets discovered. To stay ahead, forward-thinking companies are embracing Answer Engine Optimization (AEO) […]