Choosing a Digital Marketing Agency

digital marketing agency

As businesses look for innovative ways to promote their products and services, digital marketing continues to become competitive and highly dynamic. Not long ago, TV ads and billboards were the main marketing techniques in the eCommerce sector. Nowadays, everyone is crafting high-quality content to win the hearts of prospects.

In fact, a recent HubSpot research found that 70% of marketers are actively investing in content marketing. But, content marketing isn't the silver bullet. Let's see what digital marketing entails.

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Search Engine Marketing (SEM) Vs. SEO: What You Need to Know

More than five billion people search Google every day to research products and services before buying or to understand more about their problems, interests, news, etc. This makes search engines very important for marketing and selling products and services.

Businesses, large and small, are now finding ways to appear on top of search results pages (SERPS) using two types of search marketing: search engine marketing and search engine optimization. While these two serve almost similar purposes, they vary significantly in terms of execution. Continue reading “Search Engine Marketing (SEM) Vs. SEO: What You Need to Know” »

Millennial Marketing: What You Need to Know

Millennial Marketing: What You Need to Know

With more products coming to market and competition continually rising, digital marketers must innovate new ways to target their prospects and retarget their customers. That said, one group in the consumer market is more important to businesses – the millennials or generation Y.

Millennials are a group of people born between 1981 and 1996 (age 25 to 40 years in 2021). There is lots of research about millennials: from how they spend to how narcissistic and entitled they are or aren't – and everything in between. Here, we're going to focus on how to market to millennials, with reference to relevant research studies drawn from reliable sources.

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How to Give Your Brand a Boost on Facebook

Customer using Facebook to connect with her favorite brand

Do you ever get on Facebook scroll down about 10 posts on your feed and all you see is nonsense?

If your feed is anything like mine then it’s full of creepy ads from products you viewed a week ago, pictures from your friend who moved across the country, and weird comments from your Great Aunt Mildred.

But then there’s the good stuff.

A notice about a sale from your favorite brand, a video of your baby niece’s first steps, a cute baby goat, and an upcoming online pet adoption runway show from your local SPCA.

According to HubSpot, Facebook is the primary distribution channel for content for 2020. How do you keep your brand above the noise and make a meaningful impact?

And, how do you create content that people actually watch?

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