Sales! Its what every business aims for. This week's blog is written by Eric Jacobson, Business Development Manager at IQnection, about his experiences in Dan Tyre's Sales Lion, an exclusive class for Hubspot sales professionals. We hope you can apply some of Eric's suggestions from his experience to your own business. - Greg Cawood, President, IQnection
Continue reading A Journey from Lion Cub to Sales Lion →
Businesses want to know what their customers are thinking. What do they like? What don’t they like? What do they wish you would do more? Or do less?
Continue reading Introducing the IQnection Readers Survey →
Networking online means more than just connecting with a bunch of people on LinkedIn or Twitter. And networking offline goes beyond just handing out business cards.
There’s an art to both kinds of networking, and some of the tricks for connecting with prospects in person will also help you connect on the web.
Here are a few tips on how to network, whether you’re at a business luncheon or on your laptop.
Continue reading Make Connections at the Central Bucks Chamber of Commerce Business Card Exchange →
Article read time: 4 minutes
Bonus Content: 3 FREE worksheets to help you get started.
Your website is one of the most important tools you can use to grow your business. Most companies, however, have no idea what makes an effective website, or how to position content that will speak to their prospective customers. This short guide will teach you how to reposition your content to be client focused and, in turn, much more effective.
But before you sit down and start typing, ask yourself this one simple question: What is the purpose of my website?
When it comes to creating content, this is far and away the most important question you can ask yourself. The answer should both inform and guide every creative aspect of your website.