Online Reputation Management – Solutions for Negative PR

The Olympic committee, sponsors and participants all face the potential for a tsunami of bad PR at any moment in time. A misspoken word, an unintended gesture or some other relatively insignificant issue quite often blows up into a major catastrophe and in today’s connected-world unfolds almost instantaneously on the web and causes a hail storm of negative PR. The majority of the bad press comes and goes quickly but often remnants of the issue persist for weeks, months and even years.

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