Why You Need a Responsive Website. Now

They called it “Mobilegeddon.”

It was the name given to Google’s algorithm update in 2015 that favored sites in mobile search that had incorporated responsive design, ranking them ahead of sites that hadn’t made the switch.

Consider this “Son of Mobilegeddon”: Google says on its Webster Blog that it is “rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”

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Mobile Marketing Increases this Holiday Season

Mobile marketing was a major player in the 2011 holiday shopping season. According to a report from the National Retail Federation, 38 percent of shoppers made a purchase directly from their mobile device and 46 percent did research on their device and then visited a retail location to ultimately make that purchase.

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