Imagine you traveled back in time and had to start a business in, say, 1966. Among the things you’d need to worry about: the way your storefront looked.
It’s fifty years later, and – assuming you own a brick-and-mortar business – you’re still concerned about the way your storefront looks. But because it’s 2016 and not 1966, you have a website. How does that look? It’s a virtual front door to your business, but how are you getting people across the threshold?
Continue reading Creating a Website Marketing Plan →
Let’s hear it for landing pages, the unsung heroes of successful inbound marketing strategies.
Videos and blog posts might be the marquee players, but a good landing page is the backbone of your marketing efforts. Note that we said a good landing page. That’s because creating one that turns visitors into leads is as much an art as it is a science.
Here are a few tips to follow to help you win landing page conversions.
Continue reading Creating Landing Pages That Convert →
Watching video online used to be a chore. Now, it's just a part of internet life, whether we're watching a two-minute tutorial or binge watching an entire TV series. With that in mind, there's no reason for your business not to be using video as method of lead generation.
Here are some ways you can include videos in your next inbound marketing campaign.
1. On Social Media
You've made a video telling people about your latest product or a great service your company provides. Or maybe you've been to a trade show, or hosted a webinar relating to your business.
Continue reading 3 Ways Inbound Video Marketing Can Generate Leads On Your Website →
If content is king, then video content is the king of kings.
Over the next few years, video is expected to be the dominant form of online content, driving most if not all of consumer traffic.
There are many ways to do content marketing: social media, infographics, blog posts, e-books, articles, and whitepapers.
But it’s video that you need to master if you want to properly market your manufacturing company. Consider these facts from Cloudswave:
Continue reading Why Video Marketing Should Matter to Manufacturers →
There are certain words that start off with very specific meanings, but overtime become catch-all terms.
For example, Kleenex and Band-Aid are brand names, but we use them to describe pretty much any tissue or adhesive bandage.
The same kind of thing is happening in the digital world, where we’re seeing a lot of people use the term “landing page” to describe any kind of page on a website.
But for people in the digital marketing sphere, it’s important to be precise. There’s something about a landing page that makes a landing page different from other pages.
So, what is a landing page?
Continue reading What Is A Landing Page? [VIDEO] →
Now that we’ve discussed Inbound Marketing and persona research, let’s take it a step further. Once you decide to try this “inbound marketing” thing and you develop personas, the next step is the buyer’s journey and lead nurturing.
Continue reading How does Inbound Marketing help you connect with potential customers? →
Dig down to the core of inbound marketing and you’ll find a basic idea: bring customers to you, rather than going out to find them.
And the great thing about inbound is that it works whether you’re a B2C or a B2B company.
Think about it: engineers and procurement professionals do the bulk of their research and buying online. Inbound marketing allows you to tell them how your company can solve their problems.
Continue reading How B2B Companies Are Successfully Using Inbound Marketing Strategies →
Imagine you’re throwing a party, and a lot of people turn up. It’s a great party, and you don’t even mind that some of the guests are people you didn’t actually invite and don’t even really know. Still, the friends that you did invite, they’re the ones you really value.
That’s a good way to think about organic traffic: it’s the best kind of web traffic because it brings in users who are interested in what you make or do and are more likely to become a customer.
And one of the best ways to bring this traffic to your website is by keeping a well-written, well-maintained blog.
Continue reading Why Keeping Your Blog Updated Is Crucial For Organic Traffic →
A lot of us grew up believing things that were later debunked.
We now know that you don’t get a cold by going outside in cold weather. If we swallow chewing gum, it won’t take seven years to digest. And you don’t need to wait an hour after eating to go swimming.
The world of digital marketing has its own superstitions, including this one:
You shouldn’t link to other websites.
And on one hand, we can understand this concern. You’ve put a lot of effort getting people to your site, so why give them an opportunity to leave?
Yet there are some good reasons for linking to other websites:
Continue reading Why Should I Link to Other Websites? →
Eric Jacobson, IQnection's Business Development Manager, explains Inbound Marketing.
“Which ad experience do you prefer?”
If you subscribe to Hulu, you’ve likely heard that question while streaming one of their shows. And maybe you replied “None. We’d prefer not to ‘experience’ any ads.”
This could be our bias showing as a company that does inbound marketing, but there are numbers to back us up: people don’t want to see traditional advertising.
Today we’re going to dig a little deeper today into the differences between inbound marketing and outbound marketing, a term which applies to ads on TV, radio, in print, and on billboards, as well as direct mail and cold calls.
What is inbound marketing? Inbound marketing is a strategy based on the idea of allowing customers to find you. Its tools include blogs, e-books, white papers, social media and search engine optimization.
Here are five ways inbound marketing is different from – and superior to – outbound:
Continue reading What Is Inbound Marketing? →