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What is Retargeting?

Retargeting is a form of online advertising that can help keep a business or brand in front of any website visitor after they leave a website. Retargeting is a cost effective tool that can help you be known. It is effective in three areas:

  • Brand awareness
  • Recall
  • Interaction
Retargeting Ad Example of IQnection’s Retargeting Ad

For most websites, a mere 2% of traffic actually converts (purchase a product, fill out a form, or call for information) on the first visit, so the goal of retargeting is to help reach the 98% who don’t convert the first time they visit your website. People need to see your name/brand 5-7 times before they recognize your business. Retargeting helps to keep your business in front of your prospective customer until they are ready to purchase or engage your business.

How does a retargeting campaign work? Retargeting uses a cookie-based technology that utilizes a Javascript code to anonymously follow your audience as they continue to browse the web after leaving your site. This allows your retargeting provider to know when to serve ads, ensuring that your ads are shown to people that have previously visited your site.

Retargeting ads are displayed on websites that accept Google’s ads, so don’t expect to see your ad on your competitor’s website. Retargeting complements both Adwords and display ad budgets. For products or services with a long buying cycle, retargeting keeps your brand noticed during the decision-making process.

IQnection’s Web Marketing department can design a strong retargeting campaign for your business and help you increase your conversion rates. Contact us today to see how we can help drive targeted traffic to your website or call (215) 345-5424.

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