One of the main goals of marketing efforts is to increase traffic to websites. More website traffic means more relevance to google and, more importantly, an increase in conversions or sales.
But what exactly is traffic? Why does it matter and how do you get more of it?
Let’s dive in…
Continue reading “Understanding Website Traffic” »
If your website isn’t mobile compliant by March 2021 you’ll be dropped from rankings. Continue reading “News: Google’s Mobile-First Indexing” »
We’ve all, at some point, found ourselves on Google looking for something. From birthday gift ideas to DIY hair coloring (ah!), Google is the go-to source for quick answers. But, how does Google know what “answer”, or webpage, to choose? How does it know what the right answer is? In this guide, we’ll dive into understanding how Google uses backlinks to populate search results, resources, and actionable steps you can take today. While you should probably leave hair coloring to the professionals – a backlinking strategy is something that your marketing team can use to help your website succeed. Continue reading “Your Guide to Understanding and Building a Backlinking Strategy” »