Reporting Factors in Successful Pay Per Click Campaign Managment
Click-Through Rate (CTR)
A measure of the number of times an ad is displayed - whether clicked on or not.
**The key factor is the number of people that have clicked your ad verses the number of people that have seen it. That CTR percentage is a good indicator of the quality of your ads and keywords.
Quality Score is a variable used by Google that can influence both the rank and cost per click of ads. The exact weight of Quality Score has not been revealed by any of the major search engines, and each company has stated that they reserve the right to continually adjust their ranking methodologies.
These are pre-determined actions taken by your visitors. Conversions can include different events including - page views, sign-ups, catalogue requests, download, lead generation, inquiries, white papers, and E-commerce sales.