Plymouth Meeting SEO

Graphic depicting people using the web for researchLong before they get in touch with your sales team, your customers have been researching your company and others like it to find someone who can solve their problems.

And because they’re consumers in the digital age, they’re using the internet do that homework. If they’re a consumer based in the U.S., they’re likely – 90 percent likely – to do that search using Google.

This is why the methods businesses used to employ to market themselves aren’t as effective as they used to be. Cold calling, direct mail and billboards aren’t meeting customers needs in an age when people can easily research companies targeted to them.

But with the help of IQnection’s Plymouth Meeting search optimization experts, you’ll be able to make sure your website connects with your customers.

Our 20 years of experience in this area, along with our use of cutting-edge technology for analyzing search engine data, can bring your company the type of traffic it needs.

A man reading about engaging content on a laptopOur experts will help you augment the inherent value of your website so that your investment in our SEO work pays off today, tomorrow and for many years to come.

And our SEO efforts don’t stop once we’ve optimized the content on your site. We’ll keep curating new content to make sure your site remains fresh and to attract the attention of search engines.

Inbound marketing and SEO: Working together to find your ideal customers

It’s a question our Plymouth Meeting SEO team gets every now and then:

“Your company does inbound marketing? Is that anything like SEO?”

The answer here is yes…in a way.

Inbound marketing isn’t “like” SEO so much as SEO is an important part of inbound marketing, working together to direct traffic to your site, and then increase user engagement with the site once they arrive.

What is Inbound marketing?

  • It’s the practice of crafting content that gets your prospects the information they need at the time they need it. They’re drawn to you because you’ve constructed a helpful, consultative relationship with them, all before you’ve met them.
  • As we said at the start, inbound is the natural opposite of outbound marketing – interruptive messaging that doesn’t line up with what a customer needs: billboard ads, cold calls, and spammy emails.
  • Inbound relies on interesting, useful and relevant content like blogs and white papers – along with email and social media marketing – designed to help customers solve problems with your products/services.

Artistic representation of online keyword researchSEO is the practice of making sure the content you create for your website is attractive to search engines, allowing you to boost you ranking on Google.

What makes that content more attractive?

Keywords. Relevant keywords, along with inbound links, a topic we’ll get to a bit later. But first, a few words on keywords and the wrong way to do SEO.

Let our Plymouth Meeting SEO experts help you escape these search engine pitfalls!

woman reading a blog on her laptopOne of the first things our Plymouth Meeting SEO experts will want to discuss with you is whether your website has a blog.

It’s a pretty important question. Your blog helps you demonstrate that you know what you’re talking about, gives your prospects answers to their questions and helps your site rank on search engines.

But just writing your blog won’t be enough to help you hit all these goals. As you start blogging, make sure you watch out for these easy-to-avoid SEO errors.

1. Picking the wrong keywords

Keywords are the foundation to your SEO strategy, but how can you decide which ones are the right keywords? Many businesses launch websites without really answering that question.

Good keywords are what’s known as “long-tail” keywords, or keyword phrases. You’re targeting people who are searching for a phrase rather than a couple of words. It’s the difference between “lawn care” and “Montgomery County landscaping companies.”

Why does this distinction matter?

Because long-tail keyword phrases deliver more specific results. If your keywords are too broad, the traffic you attract won’t be as relevant.

Before we get to work on optimizing your website, our Plymouth Meeting SEO agency will use tools like SEMrush and Google AdWords to investigate which keywords will work best for your website.

They’ll base their conclusion on things like competitiveness – how difficult it is to rank for those keywords – and the volume of searches. We want to be sure you’re not going down the wrong path after keywords that won’t give you a solid ROI.

We will also note that not everyone will use the same keywords to get to your site. Take the keywords we mentioned above, “Montgomery County landscaping companies.”

If you were that business, people might also find you by searching for “landscaping Montgomery County” or “Montgomery County lawn care.”

Once you’ve landed on which keywords will work the best, you need to use them with care. Stuffing your website with keywords will seem artificial to both readers and search engines, harming your standing in the results. Just like your customers, Google values quality over quantity.

2. You’re not on social media

Cell phone showing social media activityWe know what you’re saying. “Of course we’re on social media.”

We don’t doubt it. It’s hard to find a business that’s not. But if you aren’t using your social media presence to boost your content – whether it’s on Facebook, Twitter, LinkedIn, etc. – you’re doing yourself a disservice.

Your blog should include a social sharing button to help readers distribute your blog posts and other content on their networks. The more readers who share your stuff, the more you become a trusted voice in your field, boosting your ranking among search engines and your website authority.

We’d recommend sharing recent blog posts on your own social media channels, but also seeking out creative ways to repromote old content.

Let’s say you’re a candy company. You wrote a blog post in October about how candy sales spike around Halloween. When Easter comes around – the second most popular holiday for candy – you can go back and promote that post once more.

3. You don’t have inbound links

artistic representation of inbound LinksIncreasing the number of Inbound links on your site is an important SEO tactic. Inbound links are links from other websites – trade publications, other blogs related to what you do that aren’t your competitors, local news outlets – that link back to your site. These links are valuable because they give your prospects yet another avenue back to your content.

We can anticipate what you might say next. Our Plymouth Meeting SEO experts have heard it before.

“Sure, you can find the right keywords and help me market my stuff on social media. But how can you make another website link back to us?”

It’s not really a matter of making anyone do anything. But these other sites want what you want: to increase links back to their sites. If you start linking out to related content on sites that you trust, those sites will be more inclined to link to you.

You can get the ball rolling by volunteering your services as a guest blogger on one of these sites, particularly if they’re a more established blog. If they agree, you both get something out of the deal: you get a link to your site from a popular website, and they get a week off from blogging.

SEO for Blogging: Advice from our Plymouth Meeting search engine optimization team

Like we said earlier, we consider blogging to be pretty essential. And when we write and share blog posts for clients, we do it in a manner that makes sure the client’s target audience sees them.

There are three ways in which we do this:

1. Populating blog posts with long-tail keywords

Office desk with the words "keyword optimization"Once we’ve concluded which keywords will work the best for the client, we make sure those phrases appear throughout the blog post in a few key places:

  • The title/headline, which lets both readers and search engines know the post is relevant
  • With the body of the post. Just remember that the keywords seem to appear naturally. Spend enough time online and you’ll find blog posts that insert random keywords in awkward places, what’s known as keyword stuffing.
  • The page URL, which tells search engines what the blog is all about
  • The meta description, which provides readers and search engines with a summary of the post

Keywords are important, but so are the images you pick. Read on to find out the right way to make sure Google likes what it “sees” on your site.

2. Making sure search engines can “see” your images

True, Google doesn’t have eyes, but it can still “see” the images you include on your blog post by reading the alt text you’ve included. That’s why it’s important to make sure the alt text includes your chosen keywords.

3. Making sure you have a responsive blog

Graphic showing responsive web design across devicesIt’s also important to make it easy for readers to read your blog no matter which device they use to access your site.

These days, most readers are doing that on their phones, which has led Google to give a greater priority to mobile-friendly search results.

Making your site mobile-friendly is a good step, but you might want to go a few steps further and make your site responsive. A responsive site is one that adapts to whatever device you’re using to see it. Desktop, tablet or phone, the page will always be clean and readable, while still using the same URL.

This is just a matter of programming and SEO – which is why our programming and SEO teams work hand-in-hand. With their help, you can be confident that inbound links that return to your responsive site won’t be chopped into separate URLs, helping you rank better.

Don’t Be Afraid to Link to Other Websites

You’ve put a lot of work into getting customers to your content. Why give them a way to leave?

We understand your reluctance, but when you link to respected, authoritative sites, it can provide some pretty significant benefits. Here’s why:

1. You’ll improve your SEO ranking

Back in 2016, a marketing firm in the UK called Reboot put out a study that found a positive correlation between the number of outbound links a website uses and how well it does in search results.

They made this discovery after creating 10 websites that all contained very similar content, five with outbound links to the websites of authoritative organizations – the University of Oxford, for example – and five with no outbound links.

The pages all did better than those without external links, causing Reboot to conclude that search engine algorithms do see a value in outbound links.

2. If you link out, others might link back

When you link to someone else’s website, you’re letting the world know you’re not conducting business in a vacuum. Rather, you’re part of a broader community who welcomes the input of others.

When you link out in a consistent, thoughtful fashion, it increases the probability that other sites that are part of this community to link back to yours.

Just don’t fret when you don’t start to see links right away. It might take time to get the attention of these other sites, but when you do, you’ll increase your chances of networking with them in the future.

 

3. You can increase your social media profile

The people you link to think about social media the same way you do. If you mention and link to them in of your blog posts, they’ll want to share it, the same way they would if their company was featured in an article from the local newspaper.

This sort of thing can give you a higher profile on social media, or even better, increase your search engine rankings. Just exercise a little caution before linking out. Ask yourself these questions:

  • Am I linking to a site that’s relevant to my industry? If not, Google might find this move unnatural and decide to penalize you.
  • Is this site I’m linking to one that’s authoritative? If not, and they rank below you in the search results, you may not get many benefits from linking to them.
  • Where will the reader end up when they open the link? New links should always open in a new web page so that you aren’t taking the reader away from your site.

 Bottom line? Outbound links can provide an SEO benefit, just use them judiciously!

About Plymouth Meeting

Man and woman playing arcade racing gameAre you looking to do a little shopping and have some fun? Stop by Plymouth Meeting and head on over to the Plymouth Meeting Mall. In addition to the wide variety of shops the mall has to offer, there are many dining options and entertainment venues. Do a little shopping, grab dinner at P.F. Chang’s, check out a movie and play games at Dave and Busters… all in one place. But, the mall is not the only thing this town has to offer. There are multiple parks for you to spend your time enjoying the outdoors.