Domain Authority

Domain authority is your website’s predictive search engine ranking strength, making it a critical metric for increasing the probability of securing a top spot on page one. With the help of our advanced tools and analytical team, we can help you calculate, monitor, and improve your domain authority for better SEO health.

What is Domain Authority and why is it important?

Domain authority is a score that predicts how likely your website is to rank in search engines. It ranges between 1-100, with higher scores equating to a higher chance of earning rankings. Domain authority is significant because it helps us understand the SEO strength of your website and how it compares to the competition. These insights help us craft a performance-driven SEO strategy to boost search engine visibility and targeted traffic.

How is Domain Authority calculated?

More than 40 factors influence the calculation of your website’s domain authority, including the number and quality of backlinks and the quality of your website content. A continually evolving machine learning algorithm generates the domain authority score, which fluctuates as critical data points change. Our tools and expertise allow us to stay on top of the factors influencing your site’s domain authority to ensure our SEO strategy is on track.

How can I Check mysite's Domain Authority?

An online tool allows you to check your domain authority instantly for free. However, we have access to more advanced tools that generate other essential SEO metrics in addition to domain authority, giving us a deeper look into the insights that affect your SEO performance.

What is a good or average Domain Authority score?

All brand-new websites start at a domain authority score of one, which increases over time as the site earns more high-authority backlinks and continually generates high-quality content. Rather than a high or low score, the most important metric to consider is how your domain authority compares to your competitors. If your score is lower, we aim to help you leapfrog them to increase the probability of ranking higher than your competition in search engines.

How can I increase my Domain Authority?

One of the most effective strategies for increasing your website’s domain authority is to focus on building the quality and quantity of external links that point to your site. With the help of our strategic link-building specialists, we use a process-driven approach to build links on high-authority pages and sites to help you soar to the top of search engine results pages (SERPs).

Why did my Domain Authority change?

It can be challenging to pinpoint why your website’s domain might have increased or decreased. However, with the help of our skilled SEO experts and diagnostics tools, we can generate and analyze link profiles and other metrics that may influence your score.

Domain Authority vs. Page Authority

Your site’s domain authority predicts your website’s ranking strength holistically, while page authority refers to the ranking strength of individual pages on your site. Both metrics are critically important for developing the best strategy to help you boost search engine visibility and targeted traffic.

Domain authority is one factor that influences your website’s ranking probability. Contact us to learn more about how we use this vital metric and many others to help you secure higher rankings and more business results.

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