Today we’re going to talk about link building, but first, let’s take a trip back in time.
It’s the late 1950s. And in this reality, you advertise your business with a billboard on the side of a sleepy country road. If you’re lucky, maybe 40 people a day drive past it.
Then one day you learn that the quiet country road is going to become part of a new interstate. The number of people who see your sign each day will jump from a few dozen to a few hundred.
What does this have to do with link building? Well, think of your company’s website as the billboard, and Google as the new interstate. Continue reading “What is Link Building and How Does It Help Customers Find You?” »