As businesses look for innovative ways to promote their products and services, digital marketing continues to become competitive and highly dynamic. Not long ago, TV ads and billboards were the main marketing techniques in the eCommerce sector. Nowadays, everyone is crafting high-quality content to win the hearts of prospects.
In fact, a recent HubSpot research found that 70% of marketers are actively investing in content marketing. But, content marketing isn't the silver bullet. Let's see what digital marketing entails.
What is Digital Marketing?
Digital marketing refers to many techniques that businesses use to connect and engage with their current and prospective customers. In other words, it's an umbrella term that comprises digital marketing strategies such as:
- Social media marketing
- Digital advertising
- Search engine optimization (SEO)
- Email marketing
- Search engine marketing (SEM)
- Content marketing
Reaching the right audience and converting them to loyal and paying customers takes a lot of effort. This means mixing and matching the above digital marketing techniques to create a solid online marketing campaign that will yield results.
However, not all internet marketing strategies will work for your business. Hence you need to keenly choose those techniques to boost your online presence, engage your audience and drive prospects to take action.
Why Work With a Digital Marketing Agency
Crafting a killer digital marketing campaign can be daunting, especially if you aren't experienced in the marketing niche. Here, you need to partner with a seasoned digital marketing agency to help guide you with engaging your audience all the way to closing them.
One major advantage of outsourcing your digital marketing services is that you will have a team of committed professionals doing all the heavy lifting for you. This way, you can focus on what matters the most – creating quality products/services for your customers. To make the whole experience even better, you want to work with a full-service digital marketing agency that will handle all your business's online presence.
What Does a Full-Service Digital Marketing Agency Do?
A full-service digital marketing agency is like an in-house marketing team on steroids. In other words, most agencies have some of the most experienced digital marketers bringing in years of experience to help businesses drive holistic marketing campaigns that market the brands and drive sales.
By hiring a full-service digital marketing agency, you are taking a proactive marketing approach, where one company is responsible for all the online marketing campaigns. Often, the company will have several departments to handle the various sub-categories of digital marketing.
Based on your business needs, a full-service digital marketing agency will offer marketing services, not limited to:
- User Experience (UX) Design strategies
- Content marketing strategies
- SEO Strategies
- SEM Strategies
- Social Media strategies
All the above marketing techniques can have a significant impact on your business. With the help of a digital marketing agency firm, you will find what works best for your business, then double down on those strategies.
When choosing a digital marketing campaign to use in your business, you can simply break it into two, i.e., organic and paid marketing strategies. Your digital marketing agency will also choose the best strategy from these two slots or blend the two for optimal results.
Organic marketing is the most preferred marketing technique since it's sustainable and has the highest ROI. The idea is that you'll be taking advantage of social media and search engines to promote your business by sharing relevant content targeted to a specific audience.
Organic marketing aims to educate the audience and offer value before asking them to take action. Here, your digital marketing agency will optimize your content for better search rankings using various SEO strategies. Similarly, you need to set yourself up as an authority to build beneficial and long-lasting customer relationships. To achieve this, the digital marketing agency will focus on link building and reputation management, etc.
The benefit of organic marketing is that you will receive high-quality organic traffic to your website. A majority of them will be prospects who already know your business and are interested in your products or services.
On the other hand, paid marketing comprises techniques where you pay for your content and marketing materials to show up on social media channels or search engines. An example is the Pay-Per-Click (PPC) marketing model, where you distribute ads and sponsored posts on other people's websites then pay the publisher every time the ads are clicked.
The benefit of paid marketing is that you'll reach audiences more directly, and you can achieve a solid and faster return on investment compared to organic marketing. Regardless of the marketing technique, whether paid or organic, user experience is a critical aspect that your digital marketing agency will need to focus on. One way of ensuring a great user experience is through your website design. A great web design means seamless navigation, faster loading speeds, and great visuals within the site. While this is something your in-house IT or design and development team can do, a full-service digital marketing agency will also offer the same services.
When choosing a digital marketing agency, you want to pay keen attention to the kind of services they offer, their customer support, the industries they serve, and most important their years of experience. With all these in mind, you are sure to work with a company that's well-versed with all your marketing needs – from content strategy, SEO, paid advertising to web development.