Don't overlook inbound linking to increase traffic to your site. An inbound link is a hyperlink back to your site from another website. The one constant is that sites with high quality back links rank higher in the search engine results pages.
These links to your site are important because they can:
- Bring potential customers to your site
- Boost the overall number of visitors to your website
- Improve your search engine rankings
Aside from creating useful content that will encourage inbound links, the only way to succeed in linking strategies is by manually creating the links.
Here are 5 important inbound links you should have to your site:
- Press Releases
When writing press releases, insure they are optimized for keywords that someone would use to find a business like yours, and be sure to include links back to your site. You can have a press release distributed through Press Release Directory services which can then create links from high traffic news sites back to your site.
- Article Directories
Writing and distributing articles through high traffic article directories is a great way to get valuable inbound links from high traffic sites. By crafting an effective resource box at the close of your article, you can drive traffic back to your site!
- Social Bookmarking
Similar to web browser bookmarks, social bookmarking sites store individual pages (bookmarks) online and allows users to tag (with keywords), organize, search, and manage bookmarks of web resources, as well as share them with others. If you bookmark your content on sites like Digg.com, Reddit.com, and Delicious. com, you get a link from the service. By producing content that your readers love and then bookmark to their friends, the link increases in SEO value.
- Blog Comments
Find blog posts to comment on and make sure these are blogs read by your target market. Brand yourself by using the same name and remember to link back to your site. Be sure to leave a comment that adds to the conversation that's happening within the comments.
- Social Media
Now, Google also indexes your Twitter updates and your social networking profiles.