Philadelphia Web Design Services

IQnection Web Design and Marketing Building

For more than 20 years, IQnection has helped Philadelphia-area businesses share their stories and bring in new customers with a dedicated team of marketing and web design experts.

Our team includes professionals with a range of certifications from platforms that include – but are not limited to – Google AdWords, HubSpot and BigCommerce. Our team can provide your team with decades of experience in web development, marketing, search engine optimization (commonly called “SEO”), graphic design and copywriting.

A Philadelphia Leader in Web Design Services

Woman shopping onlineAre you a 2019 company with a 1999 website? Do visitors have a tough time pulling your site up on their phones? Are they getting bogged down during checkout?

IQnection can offer a solution. Our web design experts will get to know your business, learning what drives you and your customers and using that knowledge to create a new site that reflects who you are, brings delight to potential customers and value to your company.

Our broad range of digital marketing expertise allows you to connect with new prospects in the city of Philadelphia and the surrounding area. Our skills include:

  • Graphic design that focuses on digital interfaces such as website design
  • Website content and navigation architecture
  • Integration of platforms such as CRMs (customer relationship management), MAPs (marketing automation platforms) and e-commerce sites.
  • Brand consistency, meaning that your customers always get the same message, no matter if they see you on the web, communicate with you via email or follow you on social media
  • Copywriting and content creation that will sharpen your messaging to connect your company with its ideal customers

Philadelphia website design experts

It’s important to have a website that offers a path to new sales. But it’s just as important to have a website that becomes a digital extension of your business, pulling in new customers the same way an attractive storefront would draw people to the brick-and-mortar side of your company.

IQnection’s team takes the time to get to know your company and your audience, which helps us create a website that paints an accurate portrait of your business, speaks your customers’ language and inspires them to make a purchase.

Our web design services include:

  • Responsive web design across devicesBold yet professional web design that increases the perceived value of your brand while remaining fluid enough to evolve along with your business
  • Site development aimed at building a website or creating an e-commerce solution tailored to your company
  • Responsive design, which means your site will look great no matter the platform – mobile phones, laptops, desktops – used to view it
  • Full support, thanks to our convenient “Easy Pass” support contracts, which provide expedited requests and a lower hourly billing rate

5 Must-Haves for Your New Website Design

Imagine you planned to put an addition on your home…without any actual planning. No permits, no architect, you just went out and start digging.

It’s a ridiculous scenario. Just as ridiculous: the idea of launching a new website without first deciding what features you wanted – or needed – to have.

If you’re planning to launch a new website, here are five things the design should include.

1. Content management system

Graphic showing Content Management System CMS

A content management system, otherwise known as a CMS, is a tool that lets you log onto your site and change copy or imagery without needing a web developer’s help. Once you’ve mastered using your CMS – something IQnection’s web design experts can train you for – you’ll have a significantly better time changing your site as your company changes.

2. A blog

One of the easiest ways to show that your business is an expert in your industry is to launch a blog. This demonstrates to visitors that you know your field and the tools it takes to solve client problems.

Your blog is also a good way to keep your site up-to-date. Sites with regularly-updated content tend to do better in search engine rankings, particularly when your blog posts are populated with relevant, keyword-rich phrases.

3. Calls to action

graphic showing contact us button

Also known as CTAs, calls to action are text or graphics on your website designed to prompt visitors to take action, whether that means contacting you, following you on social media or downloading a new piece of content.

Each page of your website should have at least one CTA, aside from your contact form.

4. Make them an offer

In addition to the call to action, you’ll want to make sure your new site gives visitors a simple method of interacting with your company beyond direct business offers, such as “schedule a free consultation.”

Not everyone who visits your website is ready to sign on as a customer, but they are likely at least somewhat curious about your business.

Help satisfy that curiosity with content that lets them know more about your industry and your company’s role within it. Do this in exchange for an email address.

This content might be a free whitepaper, e-book or case study. The important thing is the form you include on this page: your visitor fills it out to access your content, and you get contact information. This allows you to keep marketing to them via email after they leave your site.

5. Responsive Design

We touched on this earlier. The term responsive design refers to how your site changes – or responds to – different screens on which it appears. So whether users come to you via their phone or their computer at home, a responsive site is one that will look great and be easy to use.

This distinction will only get more important as the number of users who only access websites via their phones grows. A responsive site is not only easier to use, it’s easier to find. Thanks to the rise of mobile-only web users, Google now gives responsive and mobile-friendly sites a higher priority.

If you’re trying to build a web presence that will let you expand the reach of your business through the Philadelphia area and beyond, IQnection can help.

Please fill out the form on this page. Our web design experts will contact you to discuss how IQnection can assist you, just like we helped these clients.

About Philadelphia

Philadelphia skyline with statue The largest city in Pennsylvania and the sixth largest in the nation, Philadelphia played a vital role in the birth and development of America.

It is a city of firsts. Philadelphia was home to the nation’s first hospital, mint, medical school, labor union, post office, public library, zoo, university, fire company, fire insurance company, art museum, ad agency and stock exchange.

An estimated 1.5 million people live in Philadelphia, where the median household income was $36,836 and the media age was 33.

The city is home to several historic sites connected to the American Revolution and founding of the country, including Independence Hall and the Liberty Bell.

Philadelphia is also home to the Franklin Institute, the National Constitution Center, the Philadelphia Zoo and Fairmount park, one of America’s oldest and largest city parks.

Philadelphia represents the heart of Pennsylvania’s economic activity, with a gross metropolitan product of close to $500 billion, making it the country’s eighth largest metropolitan economy.

The city’s economic sectors include higher education and healthcare, financial services, manufacturing, food processing, oil refining and tourism.

Twelve Fortune 500 companies have their headquarters in the Philadelphia area, including Comcast, CIGMA, Sunoco, Aramark, Lockheed Martin, GlaxoSmithKline and Pep Boys.

The Philadelphia area’s largest employers are almost all hospitals and universities: The University of Pennsylvania, Thomas Jefferson University and Temple University (and their associated health systems), along with Drexel University and the Children’s Hospital of Philadelphia.

Rounding out the top 10 Philadelphia area employers are Comcast, Trinity Health, Merck & Co., the Vanguard Group and Virtua Health System.

Other major employers within the city itself are SEPTA and American Airlines, along with city, state and federal government offices and the School District of Philadelphia.

Phila 30th Street StationPhiladelphia is one of the largest health education and research centers in the country. It also has a booming tourism industry, thanks to its historic significance.

The city is a busy transit hub, with both Philadelphia International Airport and the Port of Philadelphia undergoing major expansions to accommodate more travelers and cargo. Philadelphia’s 30th Street Station is one of the country’s busiest Amtrak hubs, carrying more than 4 million passengers a year.