Philadelphia SEO Services

Man reading something on a laptop

Long before they pick up the phone to talk to your sales team, your potential customers have been doing their homework.

They’re researching your business and others like it to find someone who can help solve their problems. And they’re doing this research online, most likely using Google.

That’s why the things businesses used to do to market themselves have lost their potency. Putting up a billboard, cold calling a few hundred people, sending out direct mail: these tactics aren’t meeting customers needs in an era where people can easily research companies targeted to them.

Three people analyzing data on the laptopBut with the help of IQnection’s Philadelphia search optimization experts, you’ll be able to make sure you have a website that connects with your customers.

By combining more than 20 years in this area with cutting-edge search engine data analyzation technology, we can bring your business the kind of traffic you need.

Our experts will help you enhance the intrinsic value of your website, so that the investment you make in our SEO capabilities pays off – not just next month – but in the months and years to come.

And our SEO work won’t end once we’ve optimized your site content. We’ll continue curating new content to ensure your site stays fresh and draws the attention of search engines.

Inbound marketing and SEO services: Working together to find your ideal customers

Graphic that shows the components of inbound marketingHere’s a question our Philadelphia SEO team will get every once in a while: “Your company does inbound marketing? Is that anything like SEO?”

And we answer: “Yes…in a way.”

It’s not that inbound marketing is the same as SEO. It’s that SEO is an integral component to inbound marketing. The two work together to drive traffic to your site and fuel user engagement with your business.

What is inbound marketing?

  • Inbound marketing is the practice of creating content that gets your potential customers the information they need when they need it. They’re drawn to you, because you’ve constructed a supportive, consultative relationship with them, all before they’ve even met you.
  • Inbound is the polar opposite of outbound marketing – interruptive practices that don’t align with the customer needs. Examples of this include billboard ads, cold calls, and spammy emails.
  • So what type of content does line up with customer needs? Things that are interesting, useful and relevant: blogs and white papers – along with email and social media marketing – designed to help customers use your products/services to solve their problems.

Where does SEO come in?

Person searching the web on a mobile phoneOnce you’ve created that content, SEO is the practice of making sure it’s attractive to search engines, allowing you to boost you ranking on Google.

And the thing that makes that content more attractive is the presence of relevant keywords and inbound links.

But that doesn’t mean you can just fill your site with keywords and call it a day. As you’ll see in our next section, there’s a wrong way to do SEO.

Let our Philadelphia SEO experts help you escape these search engine pitfalls

One of the first things our Philadelphia SEO experts will ask you about is whether you have a blog on your website.

This question is pretty significant. Publishing a blog helps demonstrate your expertise in your field while answering the questions prospects might have. It also helps you rank on search engines.

But simply writing a blog isn’t enough to help you hit your targets. When you begin blogging, watch out for these dangerous – but easy-to-avoid – SEO mistakes.

1. Choosing the wrong keywords

Office desk with the words "keyword optimization"Keywords are at the core of your SEO strategy, but how do you determine which ones are right for you? It’s a question far too many businesses fail to answer before launching their sites.

Good keywords are what we refer to in our industry as “long-tail” keywords. Their targets are people who are searching for a phrase rather than a few words. For example, if you were a law firm in Philadelphia that handled guardianship cases, you’d want to target “Philadelphia guardianship lawyer” rather than just “elder law.”

There’s a reason this distinction is important. Long-tail keywords can bring in more specific results, while keywords that are too broad will draw in traffic that isn’t as relevant.

Before we do the work of optimizing your website, our Philadelphia SEO experts will employ tools like SEMrush and Google AdWords to examine which keywords will work perform the best for you.

They’ll base their findings on factors such as competitiveness – how tough it is to rank for those keywords – and the volume of searches. We want to know you won’t waste time chasing keywords that won’t give you a solid ROI.

It’s also important to remember that not everyone will use the same keywords to get to your site. Take the keywords we mentioned above: “Philadelphia guardianship lawyer.” People could just as easily find you using “elder law in Philadelphia” or “guardianship lawyer Philadelphia.”

Once we’ve determined what keywords will perform the best, you’ll need to insert them with care. Overdoing keywords will seem artificial – there’s even a term for this: keyword stuffing – and will harm your standing in the search results.

Google can tell when something was written just to drive up search results. And what seems unnatural to them will certainly seem unnatural to your readers. In both cases, quality should outrank quantity.

2. You’re not on social media

Woman looking at mobile phone with social media like buttonsA more accurate way to say this is “You’re not using social media the right way.”

These days, pretty much every business has at least a Facebook page. But if you’re not using your social media presence to boost your content – whether it’s on Facebook, Twitter, LinkedIn, etc. – you’re doing yourself a disservice.

Adding a social sharing button to your blog can help readers distribute your blog posts and other content on their networks. The more people who share your content, the more people who can see you as a trusted voice in your field, therefore increasing your ranking among search engines and your website authority.

We’d suggest not only sharing your latest blog entries on your own social media channels, but also seeking out creative ways to make old content new.

For example, a candy company could take a blog post from October about how candy sales spike around Halloween, and promote it once against around Easter, the second most popular holiday for candy.

3. You’re not using inbound links

graphic symbolizing online linksAn inbound link is a link from another website – local news outlets, trade magazines, blogs from companies that do what you do but aren’t competitors – linking back to your site.

Inbound links are links from other websites – trade publications, other blogs related to what you do that aren’t your competitors, local news outlets – that link back to your site. These links are valuable, because they give your prospects yet another avenue back to your content.

We have a feeling about what you might say next. It’s a question our Philadelphia SEO team has heard before: “Sure, you can find the right keywords and help me market my stuff on social media. But how can you make another website link back to us?”

This isn’t about making anyone do something. However, those sites want the same thing as you: to increase links back to their page. If you began linking out to relevant content on sites you trust, those sites will be more likely to link back to you.

Start by volunteering to act as a guest blogger for one of these sites (especially one with a more well-established blog). If they say “yes,” you’ll both be gaining from the transaction: you get to promote your site, and they get to take some time off from writing their blog.

SEO for blogging: Advice from our Philadelphia search engine optimization team

keyboard with a 'blog' buttonAs we said before, we consider blogging to be pretty crucial. And when we create and share blog posts for clients, we do it in a way that makes sure their target audience sees them.

There are three ways in which we do this:

1. Populating blog posts with long-tail keywords

Once we’ve concluded which keywords will work the best for the client, we make sure those phrases appear in a few important places:

  • The title/headline of the blog, which signals that the post is relevant
  • Inside the body of the post - but keep in mind that the keywords should appear naturally. You’ve probably come across some blog posts that insert random keywords in awkward places, which is known as keyword stuffing.
  • The page URL, which lets search engines know what the blog is all about
  • The metadescription, which gives readers and search engines a summary of the post

Keywords are important, and so too are the images you choose. In the next section, we’ll discuss the right way to make sure Google likes what it “sees” on your site.

2. Making sure search engines can “see” your images

Google may not have eyes, but it can still “see” the images on your blog post by reading the alt text you’ve included, which is why you want to make sure the alt text includes your chosen keywords.

3. Making sure you have a responsive blog

Responsive Design across devicesFinally, you’ll want to make it easy for readers to read your blog no matter which device they use to access your site.

These days, that tends to mostly happen on mobile devices, which has pushed Google to give a greater priority to mobile-friendly search results.

Making your site mobile-friendly is a good practice, but you may want to go a few steps further and make your site responsive. A responsive site is one that adapts to whatever device you’re using to see it. Whether a visitor uses their desktop computer, phone or tablet, the page will always be clean and readable, while still using the same URL.

This is just a matter of programming and SEO – which is why our programming and SEO teams work are always working together. With their help, you can be confident that inbound links that return to your responsive site won’t be chopped into separate URLs, helping you rank better.

About Philadelphia

Philadlephia Art Museum and skylineOne of the largest cities in the country – sixth overall, first in Pennsylvania – Philadelphia played an essential part in the birth and development of America.

This is a city of firsts: America’s first hospital, mint, medical school, labor union, post office, public library, zoo, university, fire company, fire insurance company, art museum, ad agency and stock exchange all got off the ground in Philadelphia.

Roughly 1.5 million people live in Philadelphia, where the median household income was $36,836 and the media age was 33.

The city is the beating heart of Pennsylvania’s economic activity, with gross metropolitan product of close to $500 billion. That makes Philadelphia the country’s eighth largest metropolitan economy.

The city’s biggest economic sectors include higher education and healthcare, financial services, manufacturing, food processing, oil refining and tourism.

A dozen Fortune 500 companies have their headquarters in the Philadelphia area, including Comcast, CIGMA, Sunoco, Aramark, Lockheed Martin, GlaxoSmithKline and Pep Boys.

The largest employers in the city are almost all hospitals and universities: The University of Pennsylvania, Thomas Jefferson University and Temple University (and their associated health systems), along with Drexel University and the Children’s Hospital of Philadelphia.

Rounding out the top 10 Philadelphia area employers are Comcast, Trinity Health, Merck and Co Inc., the Vanguard Group and Virtua Health System.

Other key employers within the city itself are SEPTA and American Airlines, along with city, state and federal government offices and the School District of Philadelphia.

Philadelphia is one of the largest health education and research centers in the country. It also has a booming tourism industry thanks to its historic significance.

The city is home to several historic sites connected to the Revolutionary War and founding of the nation, including Independence Hall and the Liberty Bell.

Philadelphia is also where you’ll find the Franklin Institute, the National Constitution Center, the Philadelphia Zoo and Fairmount park, one of America’s oldest and largest city parks.

And the city is a bustling transit hub. Both Philadelphia International Airport and the Port of Philadelphia are undergoing major expansions to fit more travelers and cargo. Philadelphia’s 30th Street Station is one of the country’s busiest Amtrak hubs, carrying more than 4 million passengers a year.