Plymouth Meeting Web Design
For close to 20 years, IQnection has helped companies in and around the Plymouth Meeting area tell their stories and land new customers with the help of a devoted group of marketing experts and web design professionals.
Our team is proud of the many certifications they’ve earned from platforms like Hubspot, BigCommerce, and Google AdWords. And we can boast to having decades of experience in fields such as web development, marketing, search engine optimization, copywriting and graphic design.
A Plymouth Meeting Leader in Web Design
Do visitors to your company’s website see something fresh and inviting or clunky and out of date?
Are they able to access your site with ease on their mobile devices, or is it tough to read?
Is your e-commerce checkout system a dream or more of a nightmare?
If you’re not sure of the answer to any of these questions, IQnection can help. Our expert web design team will get to know your company and put together a new site aimed at delighting your prospective customers.
Our comprehensive set of digital marketing services can help you connect with new customers in Plymouth Meeting and the surrounding areas using skills like:
- Graphic design that is centered around digital interfaces like website design
- Website architecture
- Copywriting and content creation aimed at honing your message to connect with your ideal customers
- Integration of platforms such as CRMs, Marketing Automation Platforms (MAPs) and eCommerce sites
- Strong consistency across social media, websites and email platforms
Plymouth Meeting website design experts
Your website isn’t simply a way of landing new sales, as critical as that might be. Think of it as a digital extension of your company, as crucial to pulling in new customers as an attractive storefront is to the brick-and-mortar part of your business.
Our team will take the time to get to know your company and uncover who your audience is, which will let us build a website that captures the essence of your business, engages with customers and gets them ready to make a purchase.
Our web design services include:
- Unique, professional web design that meshes with your branding yet is able to evolve along with your business
- Site development to build a website or e-commerce solution that meets the needs of your business
- Responsive design, so that no matter the device visitors use to view it – their computer or their mobile phone – your site will look and function great
- Full support, so you can focus on building your company without having to worry about whether your website is running
If you’re in search of a website and a web presence that will help you increase the reach of your business in the Plymouth Meeting area and beyond, fill out the form on this page to speak with one of our web design specialists. We look forward to explaining how IQnection can help you.
5 Must-Haves for Your New Website Design
Imagine launching a renovation on your home without talking to a contractor or designer. You just take a hammer and start knocking holes in walls, hoping it all somehow comes together.
It would be a disaster, right? So would building your website without thinking about what you need. Here are five features we’d argue are absolute musts.
1. A content management system
Otherwise known as a CMS, a content management system does what it sounds like: It lets you manage the content on your website.
Once you’ve grasped how to use your CMS – which is something our web design team can assist you with – you’ll be able to update your site as your business grows.
Did you move into a new building? Simply log into the CMS and upload photos of your storefront. Want to add a new product or service? The content management system will let you create a new page without having to call on a web developer.
2. Your blog
Having a blog as part of your website lets you establish your company as an authority in your industry, while also keeping your site up to date. And sites that update their content regularly tend to perform better in search engine rankings, as do blog posts populated with keyword-rich phrases connected to your industry.
3. Calls to action
Also known as a CTA, a call to action is a graphic on your website, designed to do what it sounds like: call visitors to action. That action might be “Contact us,” “Follow us on social media,” “Download a free guide,” “Subscribe to our blog,” etc. In addition to a “contact us” form, each page on your website should include at least one CTA.
Each page on your site should have at least one CTA, in addition to a “Contact us” form or your company’s phone number.
4. Make an offer
Your new web design needs to offer visitors a simple way to connect with you beyond a direct business offer like “schedule a meeting with us.”
Not everyone who visits your website is ready to become a customer, although they’re likely curious about what you do. Satisfy that curiosity by giving them content that lets them know more about what you do or your industry as a whole.
They’ll fill out a form to unlock that content – perhaps an e-book or white paper – and you’ll get their contact info, allowing you to move them along on the journey from visitor to customer.
5. Responsive design
When your website is responsive, users will have an enjoyable experience with it no matter how they access it. The content on your website will adjust – that is to say it responds – to properly fit the width of whatever device they use: tablet, smartphone or desktop.
And because so many people use mobile devices to access the web, it’s become ever more crucial to have a site that displays your content the way you want it displayed regardless of the platform.
Not only that, responsive sites are also easier to find, as Google’s search criteria now give a higher ranking to pages that display better on mobile devices. We’ll explore this concept in more detail in the next section.
Plymouth Meeting Web Design: Why You Need a Responsive Website
A few years ago, the web design world was worried about what was known as “Mobilegeddon,” a Google algorithm change that favored mobile search results from sites that had gone responsive.
Note that we’re saying “responsive” and not “mobile-friendly,” because there’s a difference.
Here’s an easy way to look at it: responsive sites are always going to be mobile-friendly, but not every mobile-friendly site is also responsive.
Mobile-friendly websites will normally be configured for two scenarios – smartphone and desktop computer, while a responsive site will – as the name suggests – respond to whatever screen on which you view it: smartphones, tablets, laptops and desktops.
Both mobile-friendly and responsive sites are effective tools for making sure people can view your site from their smartphones, but on some devices a responsive site will be easier to use.
Why go responsive?
Beyond Google’s preferences, there are a few other reasons to make sure you’re site looks good on a mobile device:
- More than three quarters of the U.S. population has a smartphone. That figure is projected to jump to 84 percent by 2022. Worldwide, smartphone ownership was expected to hit 2.9 billion in 2019.
- According to HubSpot, 61 percent of consumers will form a more positive impression of your brand if you offer a helpful mobile experience.
- More than 50 percent of all web traffic now happens through mobile devices.
If your company is ready to switch to a responsive site, the Plymouth Meeting web design experts at IQnection are ready to help. Let our team craft a website that looks great no matter how your visitors view it, which will help bring those visitors to your door and become customers.
Plymouth Meeting Web Design: How to Make Your Site Easier to Use
Once you’ve got visitors on your site, you’ll want them to spend some time there. Here are a few elements that ensure they have a pleasant experience.
1. White space
White space doesn’t literally need to be white. It’s just a term that applies to the open, uncluttered space in a page’s layout that gives the eye a place to rest. It is central to attractive web design, making your content easier to read and helping users concentrate on the elements you want to underline.
HubSpot notes that white space can enhance the reader’s attention by up to 20 percent, leading to a website that feels “open, fresh and modern.”
2. Optimized page speed
The days of slow load times are supposed to be over. So if your visitors don’t see your pages loading quickly, they’ll go somewhere else. This is why it’s important to have a design team that does more than just plug in a WordPress theme, but who actually makes your site hum along.
A few seconds is all it takes to drive up your website’s bounce rate, which refers to the number of visitors who leave before moving onto a second page of your site.
Google sees this as an indicator that your site isn’t helpful in answering the reader’s initial search question, which drives down your ranking.
3. Showcase your differences
Let’s face it: Your customers have a lot of options. You likely have many things that make your products, services and company unique, but you need to make them stand out.
Our web design team will push you to describe the ways in which you’re different than the other businesses in your field and then find a succinct way to showcase this on your site.
4. Use the right images
Just like white space, images can make your website pages more appealing and easier to navigate.
But be cautious when choosing images. While some stock photos might be able to demonstrate what your company does, these types of photos can seem bland.
Hubspot talks about a case study done by a New York area moving company who swapped out stock imagery on its website with pictures of their actual movers and moving trucks. This switch caused their conversion rates to jump.
But this can be a double-edged sword. You can’t just take any photos. Pictures that are poorly framed, boring or have washed out color will reflect badly on your brand.
The bottom line here: When you have quality photos of your own, use them. They’ll be better than stock images. If not, stock photos provide a high quality alternative. Just don’t overdo it, and look for pictures that feel more real and relatable whenever possible.
This is an argument we’ve made for countless companies over the years when helping them build their websites. We’d love to add your site to that list. Contact our Plymouth Meeting web design firm today to learn how we can build a great looking site that attracts your ideal customers.
About Plymouth Meeting
Are you looking to do a little shopping and have some fun? Stop by Plymouth Meeting and head on over to the Plymouth Meeting Mall. In addition to the wide variety of shops the mall has to offer, there are many dining options and entertainment venues. Do a little shopping, grab dinner at P.F. Chang’s, check out a movie and play games at Dave and Busters – all in one place. The mall is not the only thing this town has to offer. There are multiple parks for you to spend your time enjoying the outdoors.