Are you searching for the right words to use on your social media or email marketing? Based on best practices and proven results, we have developed templates for Contractors to build their brand, showcase their work, and get more reviews online.
Email Marketing Templates
Subject: Quick Favor – Can You Help Us Out?
Hi [First Name],
Thanks again for choosing us for your [project type]! We loved working with you. If you were happy with the results, would you mind leaving us a quick review on Google? It only takes 30 seconds and helps other homeowners find us.
👉 [Insert Your Google Review Link]
Thanks again,
[Your Name]
[Your Company Name]
Email Tips for Contractors
As you grow your email list, it is important to use best practices for emails to stay in the inbox and out of the spam folder! Here are some quick tips to help you make the most of your email marketing:
1. Use an email marketing platform like constant contact, Mailchimp or Zoho. These platforms not only are set up to help with deliverability, but they help you track results and make informed decisions.
2. A relevant subject line is a good subject line. Whether you’re name dropping a highly sought after neighborhood or the latest trending floor material, choose something that will get your list excited to learn more about.
3. Personalization is key! If your email marketing platform allows for personalization like customizing “name” or “town” then the content is more likely to resonate with your audience.
Social Media Template
Caption:
🏡 Another successful [project type] in [City]!
Swipe to see the before & after 💥
✅ Fast turnaround
✅ Professional finish
✅ Happy homeowner
Need help with your home project? Call us at [phone number] or DM us for a free quote!
📍 [Your Service Area]
#contractor #beforeandafter #homeremodel #localbusiness
Social Media Tips for Contractors
20 years ago, no one could have predicted the importance of social media for local companies. Today – almost all local contractors have a presence on at least one social media channel. Here are our tips for generating leads through social media:
- Consistency – The foundation of your channels should be the same across the board and match your website. Make sure your business name, address, and phone number are easily accessible. Social media channels also favor promoting content from channels who post often.
- Authenticity – Your customers want to see real images of your work, not stock images that anyone can pull from online. Showcase your craftmanship with before and after images.
- Responsiveness – If you receive feedback (positive of negative) make sure you respond to the comment or review. Social media is a key channel for communicating with your local community.
For social media remember “Post often not perfect”. Your users want to see the real version of you! Bonus points for showcasing your team who might be in home.
Take the IQ-Test to see if your social media is working for you. Available for free at our resources.
More Templates for Contractors
If you are searching for more social media or email marketing templates for contractors, consult with an expert. Start using these channels today to boost your digital credibility and generate local leads.
