If you are a small business professional working on homes (roofers, siders, landscapers, flooring experts, etc.) you want your website to appear in local searches for people in your neighborhood.
In this blog we will discuss different techniques on how to appear in local searches and why it is important for your business.
Who Needs Local Search Optimization?
Businesses that require someone from their team to visit an on-site location, like a home or business, must focus website content with local searches in mind. Here are some Local Search Stats brought to you by Red Local SEO:
- 28% of searches for “near me” lead to a purchase.
- The number of searches for “near me” has increased by 500% in recent years.
- 1.5 billion “near me” searches per month.
- 84% of “near me” searches are on mobile.
User preferences are shifting towards working with local providers and not large national brands – so it is more important than ever to be featured at the top of the “near me” searches
Examples of “Near Me” searches
- Emergency plumber near me
- Composite siding installation near me
- Best rated flooring installer near me
- Home general contractor near me
Essentially any search phrase that includes the words “near me” indicates that someone is further along in their decision making process and looking for a local solution soon.
How to Appear in Local Searches
- Make sure your online listings are consistent with your NAP (Name, Address, and Phone Number)
- Include service area pages for each of your desired service locations
- Geo-tag and showcase completed projects in your desired locations
- Make sure your website is mobile friendly
- Update your “about us” section on your website with geographic details or a map display
Conclusion
If you have heard “I live right around the corner and never heard of your business before” then you NEED to be concentrating on local search optimization. To appear in local searches significantly impacts your incoming leads and successful job bookings.
Ready to give it a go? Talk to a member of the IQnection team about our marketing strategy built for local service providers.
