Out of all the search engine optimization (SEO) services an agency can suggest, creating a blog still ranks as a great option. As anyone who has spent even minimal time researching SEO may know, content is king—in other words, the type of content you create and the amount of content you provide on your website can make all the difference not only when it comes to gaining Google’s favor in search results, but, more importantly, in catching the eyes of potential customers. That’s because, essentially, content is the main reason potential visitors come to a website. Sure, they may have started a Google search to find a particular product or service, but they’ll visit your website (or your competitors’ site) to learn about your expertise and knowledge. This makes having valuable content a vital factor in winning the favor of Google and visitors alike.
In most cases, blogs offer an easy opportunity to create and publish all the content you want. By design, blogs can be updated frequently, giving you a source to share information and share often. Not only is this a great opportunity to keep potential customers visiting your site regularly, but it’s also an effective way to boost your search rankings as engines like Google prefer fresh, timely content.
Though adding a blog to your website can bring a lot of value, a blog is only as valuable as the experience it brings to the reader. That said, here are four tips to keep in mind when figuring out how to create blog content.
Create Relevant Content: It may go without saying, but blog content should directly (or indirectly) tie into the theme of your website. If you’re running an e-commerce website that sells shoes, your visitors likely won’t be interested in blog posts discussing automotive repair. Stick to what you know and what your visitors want to know.
Entertain, Inform, or Both: People may easily forget something they have read, but they rarely forget something that made them smile. Take advantage of this fact by using your blog as a way to offer entertainment or knowledge to your readers. While some readers may easily forget a blog post about your new line of summer sandals, they may easily remember (and enjoy!) a detailed history of recent summer fashion trends. Think about what your audience enjoys most about your product or service and then create blog content that caters to it.
Maintain a Focus: Because blogs tend to be less formal by nature, it’s easy for posts to turn into a stream-of-thought ramble session. This is a surefire way to deflect readers’ attention away from your blog and possibly your entire website. Before committing to a blog post, take time to decide on the specific topic and points you would like to discuss. This will make for a more coherent and valuable blog experience.
Be Original. Be Unique: The Internet provides an endless, overwhelming supply of reading material on almost any topic. What’s going to make your blog post stand out is its ability to appeal to the reader on a level no other site can. Though a competitor’s blog post about the “Top 10 Shoe Designs of the Year” may have received a lot of attention online, replicating that concept for your blog isn’t necessarily going to translate into the same success for your site. Your readers are coming to your blog to hear your particular experience and insights on a topic—satisfy them with your own content, not a parroted version of somebody else’s work.