PDC Graphics
PDC Graphics is a large commercial printing and marketing services company that needed help creating an easy-to-use professional website that would help them show how they were different, and better, than other larger commercial printing companies. Of upmost importance was to show up at the top of Google’s Search Engine results pages for the terms that their customers would use to find a commercial printing service.
PDC Graphics is a successful, 25+ year old company, whose primary competitive advantage is their focus on quality and fast turnaround times. Customers who choose PDC Graphics know that everything that they print will be perfect and delivered on time.
PDC Graphics services a wide variety of clients as they are capable of printing both large and small run volumes. Universities, Health Care companies and large manufacturers choose PDC Graphics because of their experience, workmanship, and quality. Additionally, the staff at PDC Graphics takes immense pride in helping their clients make informed choices when it comes to the type of print processes that are available. They guide their customers through the design process, the materials selection process and help them optimize their print choices to fit their overall budgets.
Industry:
B2C and B2B print-driven communications company based in Southampton, PA.
Solutions Provided:
When print-driven communications companies need digital marketing solutions, they turn to the search engine optimization experts at IQnection. To support PDC Graphics, we provided web design and SEO copywriting services. Our partnership has continued for years in the areas of SEO strategy, content creation, inbound marketing, and SharpSpring CRM implementation.
Challenges:
PDC Graphics was working with another marketing agency before selecting IQnection. Their prior vendor serviced many commercial print companies and provided them with a generic website template that didn’t look different than many of their competitor’s websites. Also, it was clear from our reporting that PDC Graphics didn’t show up for any of the Google Keyword searches that mattered to them most. PDC Graphics needed to re-establish their online presence with an updated website, which included a big overhaul of their design and copy. It was important to set them up with the SharpSpring CRM platform so that they could segment their customers into lists and track the success of their email marketing campaigns. They wanted to present a clean professional website which displayed their various printing services. They also wanted to highlight their professionally trained personnel, and their years of experience.
PDC Graphics also wanted to make it easy for potential clients to find them online. In addition to their online branding and marketing needs, they asked us to make sure that their website can be discovered easily in Google’s “Organic” results pages. We spent the time upfront to help them choose the right keywords to optimize on their website, and then we built a robust SEO campaign which got them found.
Solution:
Competitor Analysis
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