Summit Roofers

Summit Roofers required an easy-to-use and professional web design that would show up in Google’s Search Engine results page. Summit Roofers is a successful family-run roofing business that focuses on installing and repairing residential siding and roofs in the Bucks & Montgomery county area. Due to the location of their business, Summit Roofers services a wide variety of clients. From small single-family homes to large expansive mansions. Summit Roofer’s takes great pride in helping clients make informed choices when it comes to material selection, installation techniques and upkeep.

Industry:

Locally owned and operated direct-to-consumer roofing and siding company.

Solutions Provided:

As B2B marketing experts based in Doylestown, PA, we specialize in local search engine optimization (SEO). To support Summit Roofers, IQnection provided web design and copywriting services with a focus on the latest SEO best practices. In addition to ongoing SEO strategy, our work also included Google Pay-Per-Click (PPC) advertising and organic social media management, helping Summit Roofers maintain an active presence across platforms like Facebook and Instagram.

In 2023, we expanded their digital marketing strategy by launching paid social media advertising campaigns on Facebook and Instagram. These campaigns were designed to boost local visibility, generate leads, and complement the ongoing SEO, organic social media, and Google Ads efforts.

Challenges:

Summit Roofers needed a new website built FAST. Their current vendor stopped being responsive to their needs and would not release their website to them when they asked to leave. They needed to establish an online presence with a new website rapidly. They wanted to present a professional website to showcase their services, their professionally trained personnel, and to support their commitment to providing excellent roofing & siding services.

Summit Roofers also wanted to make it easy for potential clients to find them online. In addition to their online branding and marketing needs, they asked us to make sure that their website is found easily in Google, both in Pay-Per-Click and Google “Organic” results.

Industry:

Locally owned and operated direct-to-consumer roofing and siding company.

Solutions Provided:

Challenges:

Solution:

IQnection’s team of marketers developed a clean, professional, and easy-to-use website for Summit Roofers. We put a strong emphasis on the company’s local work and years of experience. The website also showcased the quality service that they provide their clients and their competent and well-trained personnel.

IQnection implemented an SEO campaign so that Summit Roofers could be found by their potential clients. Their digital SEO strategy was built around strengthening Summit Roofer’s brand and providing competent and reliable roofing and siding to their clients. We also helped them migrate their new website into a more robust and secure hosting environment.

In addition to SEO, we supported the launch of Google Pay-Per-Click (PPC) advertising to target high-intent local searches and drive qualified traffic to the site. We also assisted with organic social media efforts to enhance brand visibility on platforms like Facebook and Instagram. In 2023, we helped initiate paid social media advertising campaigns on Facebook and Instagram to expand reach and generate qualified leads.

Results:

Thanks to our strategic web design and digital marketing efforts, Summit Roofers achieved measurable growth in both visibility and engagement. From August 1 to December 31, 2023, the site saw a 6.2% boost in active users compared to the same period the previous year. Organic search traffic rose 10.5%, driving a steady increase in overall website activity.

On the paid advertising side, Summit Roofers also saw strong performance gains throughout 2023. Google Ads click-through rates improved from 2.47% to 3%, while cost per conversion dropped significantly—from $908 to $517. Newly launched Facebook and Instagram campaigns further expanded reach, generating over 108,000 impressions, 42,000+ users reached, and maintaining an average cost-per-click of just $1.04.

Together, these efforts helped Summit Roofers attract more qualified local leads, strengthen brand awareness, and build a more resilient digital foundation in a highly competitive service area.