Technical Writing That Sells? (It’s Possible With the Right Marketing Agency)

Technical Writer at work

“I know I need great quality technical content, but I’m not sure I have all the resources to accomplish it.”

Does the above sound like you?

No worries! Niche B2B owners often come to us saying that while they need quality technical content, they don’t know what the right approach might be.

As a business owner, one of your main constraints is simply… time. With so much to running a small business, strategic web content assets may be the last thing on your mind.

Here’s how we come into play.

IQnection will be able to forge deep connections with your target audience that will enable them to make empowered and informed decisions regarding your products and services. This is exactly what your buyers want in the information age of digital shopping and competitor comparison.

Here’s how we do it.

First, meet our team of humble, hardworking, and relationship-oriented web marketers!

Creative Team creating contentOn the content end, we’ll provide you with:

  • Content Strategists
  • Content Designers
  • SEO Experts
  • Inbound Marketers
  • Copywriters, Editors, & Content Managers

Our group of content experts will essentially function as your personal, in-house team throughout our partnership. We will work with you to deeply understand what your content goals are based on your specific industry needs. Pinpoint your individualized growth objectives and work with you to develop your tailor-made web marketing strategy.

“How will a team of content writers help me to leverage my technical expertise?”

We’re glad you asked.

Download Content

A great piece of technical writing does wonders to allow its audience to understand a part of your technology. Powerful content writing pushes the consumer to take the next step, whether it’s downloading a whitepaper, joining your mailing list, or the ultimate goal— deciding to become your loyal customer.

During the discovery phase of our process, we’ll work with you to come up with a blueprint of the strategies you will need to enhance your current content. We'll find opportunities to fill in the gaps so your business can become a content lion. Then, with your agreement, the real fun for us begins— implementing our plan to make you an internet star!

Will the planning process take long?

The planning process can be as general, or as specific, as you’d like. We’ve worked with many companies (over 1500, to be precise) with unique content needs. There’s always a discovery and group meeting period so that we can gauge your needs so that we can develop a strategy specific to your needs.

What can I expect in my content strategy?

Pertaining to technical writing, we can help you generate everything from instructions and manuals to reports and any additional documentation.

In addition, our comprehensive web expertise spans:

  • Content calendars
  • Blog development
  • Website copy development
  • Tip sheets
  • Whitepapers
  • E-books
  • Case studies
  • Conversion-focused landing pages
  • Webinars
  • Product briefs
  • Social media
  • Email campaigns
  • Infographics
  • Presentation decks
  • Slide shows
  • Video scripts
  • E-Trade show materials
  • E-Brochures

How can I get started?

If you’d like to share with us your content marketing goals, or discover how we can capture leads for you, please give our Co-founder a call! Bob Campbell— (215) 354-5424 ext. 7211, or Contact Us.

Thank you, and we very much look forward to meeting and working with you!