Q: How long will it take for my website to rank in Google?
A: There is no set time or guarantees since each website and industry is different.
If your website has a niche with few competitors it could rank well faster because of little opposition. If your website is in a more competitive market, it could take longer for your website to rank for the chosen keywords.
Q: How important is Google PageRank?
A: PageRank is a numeric value given to your website based on its relevance and importance - according to Google. This once was a major factor for Google's algorithm, a higher PageRank signified a website was useful and had a good trust factor with the search engines. Now the Google algorithm takes into account hundreds, maybe thousands of factors when determining where a website will fall in the Search Results. Having a high PageRank is nice, but it is not the most important factor or a sign of successful SEO.
Q: Which search engine is more important - Google or Bing?
A: Google still has the largest market share of search volume, but Bing has been gaining over the past few months. Different types of users choose Google over Bing and vice versa. Failing to optimize for both means your website is invisible to their audience. Google and Bing also fill their search results with slightly different information. Ranking well in one doesn't mean your website is doing well in the other.
Q: How long do I have to do SEO?
A: SEO is not a set-it-and-forget-it tool. It takes constant attention, action and reaction. SEO will build on itself over time, but that doesn't mean in 6 months you call it quits and hope your past work will carry through. The Internet is expanding at an incredible rate, every day there are more and more websites competing for the same space. If you want to keep your website competitive and continue growing your online presence, you have to be prepared to strap in for the long haul. SEO isn't ever truly finished.
Q: What does SEO really do for my website?
A: SEO is more than getting your website to rank well in the search engines. Good SEO will help build your presence online, help maintain (or fix) your brand's online reputation, drive traffic to your website and improve your conversion rate, establish your company as an industry leader or expert, help you connect with your customers and much more.
Q: How do I measure SEO success?
A: There are a few ways to tell if your SEO is doing well. First off, what kind of traffic growth are you seeing? Good SEO should produce additional traffic that steadily increases over time. Also look at how well your website is ranking for your chosen keywords. Did your website jump from page 6 to page 3? That means your website is establishing a stronger trust factor with the search engines and is performing well. Another indication could be your bounce rate. Of the traffic that arrived to your website, what percentage of users stayed to view your content? A lower bounce rate means that more targeted traffic is being delivered, a sign that your SEO is doing a good job. Each website also has different goals. It could be for someone to call the company, complete a form, signup for a newsletter, etc. A higher conversion rate also means that targeted traffic is being delivered.
Contact IQnection's Web Marketing Team for a free consultation.
Thanks to Nick Stamoulis of Brick Marketingfor his article.