New Site Launch: Champions Oncology

 

champions oncology, website redesign

Founded in 2007, Champions Oncology has grown from a single service platform to a full-service contract research organization.

Armed with their industry’s most-highly characterized tumor bank of relevant clinical and molecular data, their mission is to meet “the challenges of cancer drug development by providing innovative solutions that ultimately improve patients’ lives.”

In short this is an innovative company…but one that – until recently – had an average website.

Our challenge here was two-fold. Champions Oncology needed a site that spoke with authority, that conveyed their confidence in their brand and focused on their strength.

But the project also required a fairly complex Salesforce integration, along with a connection to the marketing platform HubSpot.

It was also a project with a short turn-around. We began work in earnest at the start of 2020 and took the site live in mid-February.

Champions Oncology’s new site is much more reflective of the caliber of work they provide. And with their HubSpot partnership, they’re accessing business intelligence they wouldn’t otherwise have, allowing them to target specific customers.

We’re proud to have been able to give Champions Oncology a product that’s not simply a website, but a full-integrated marketing tool. Contact our sales team to learn how IQnection can do the same for you.

New Site Launch: US Pipelining

 

A leader in the field of trenchless pipelining, US Pipelining has handled storm sewer and sanitary sewer projects for clients that include Johnson and Johnson, SeaWorld, SEPTA, Shell, Disney World and NASA.

This Langhorne-based company operates around the country and prides itself on offering efficient solutions and “a quick and less stressful” overall experience for its customers.

Unfortunately, their website did not reflect this ethos. They came to us with a broken WordPress site that used an outdated drag-and-drop-theme and featured plug-ins that didn’t work. They’d also been working with a developer who hadn’t been responsive to their needs.

We gave US Pipelining a new platform which much more stability and attention to detail. It’s a fully responsive site – meaning it looks great on any device – that speaks to their strengths as a company.

Are you worried that your website doesn’t reflect who you are as a company? IQnection can help. Contact our sales department to learn how our web design and marketing teams can create a site that attracts your ideal customer

New Site Launch: Pine Run Retirement Community

Based in Doylestown, Pine Run Retirement Community is thriving senior living and continuing care community dedicated to promoting wellness, independence and exceptional care.  

It’s a beautiful, welcoming campus, deserving of an equally welcoming and beautiful website. 

But when Pine Run commissioned us to upgrade their site, we knew we needed to do more than just focus on aesthetics.  

It was important for us to create a structure for this site that made sense for the residents of Pine Run and their families, while also showcasing the high-quality support and benefits available to people considering moving to Pine Run.  

We also wanted to make sure we highlighted Pine Run’s affiliation with the Doylestown Health system and the continuum of care they offer. 

IQnection is extremely proud of this project and in our role in helping Pine Run promote its services and offer Bucks County’s elder population the care and comfort they deserve. 

If you’d like to know how our team can help your organization attract a new audience, contact our sales team. We look forward to showing how we can help your company grow. 

 

New Site Launch: Penn Community Bank

IQnection is pleased to announce the launch of one of our latest websites, a complete redesign for Penn Community Bank, the region’s largest, locally-run, independent mutual bank.

IQnection prides itself on working with clients who share our values, which is part of what made Penn Community such a good fit.

Their motto is “Here We Grow,” which denotes not only their commitment to financial growth but their belief that they have a responsibility to the community.

They illustrate this dedication through their charitable foundation, their employee volunteer program and their role as a mutual bank, which means they’re accountable to customers, not shareholders.

How did we help them grow?

With a site that’s been streamlined, updated and upgraded, yet still communicates Penn Community’s long-held values, its roots in the community and its relationships.

It was a project with a lot of moving pieces. We needed to work with several of the bank’s partners, including branding experts, ad buyers and videographers, while also paying heed to the critical security issues that come with online banking.

We’re proud of the work we’ve done for Penn Community Bank and excited for the work to come, as we help market their business in the Bucks/Montgomery area.

If you’d like to know how our marketing, programming or design teams can help you reach new customers, contact our sales team. We look forward to showing how we can help your company grow.

 

Business Networking Seminar: How to Be More Effective in Networking

IQnection is excited to announce our upcoming business networking seminar!

Where: IQnection - A Digital Marketing Agency
1456 Ferry Road, Suite 325
Doylestown, PA 18901

When: Wednesday, June 5, 2019

Time: 8:30am to 10:00am

At this seminar you will learn:

  • How to communicate effectively during in-person & online networking events
  • What to look and listen for with attendees
  • Understand how you are being perceived by others
  • Different personality types and how to communicate with them
  • Tips for networking if you're an introvert
  • Conversation starters and topics

Continue reading “Business Networking Seminar: How to Be More Effective in Networking” »

Why You Should – and Shouldn’t – Write Your Own Blog

To write your own blog or not write your own blog...

It may not be as weighty a question as the one posed by Hamlet, but it's still an important one for any business to answer.

Having a blog is important. It helps your website rank on search engines, it helps potential customers solve problems, and it shows that you're an expert in your field.

Want to write your own blog? Here's what's in store.

We'd argue that the question isn't "Should I have a blog?" (you should), but rather "Who will do the writing?" In today's post, we'll explore the pros and cons of writing your own articles, and hiring an outside agency to handle it. Continue reading “Why You Should – and Shouldn’t – Write Your Own Blog” »

What is Link Building and How Does It Help Customers Find You?

50s-Motel-Road-sign-1

Today we’re going to talk about link building, but first, let’s take a trip back in time.

It’s the late 1950s. And in this reality, you advertise your business with a billboard on the side of a sleepy country road. If you’re lucky, maybe 40 people a day drive past it.

Then one day you learn that the quiet country road is going to become part of a new interstate. The number of people who see your sign each day will jump from a few dozen to a few hundred.

What does this have to do with link building? Well, think of your company’s website as the billboard, and Google as the new interstate. Continue reading “What is Link Building and How Does It Help Customers Find You?” »

Creating a Website Marketing Plan

Imagine you traveled back in time and had to start a business in, say, 1966. Among the things you’d need to worry about: the way your storefront looked.

It’s fifty years later, and – assuming you own a brick-and-mortar business – you’re still concerned about the way your storefront looks. But because it’s 2016 and not 1966, you have a website. How does that look? It’s a virtual front door to your business, but how are you getting people across the threshold? Continue reading “Creating a Website Marketing Plan” »