A Case Study

15-Years of SEO for a Commercial and Residential Construction Company

Founded in 1978 by Bill and Tom Souder, Souder Brothers Construction, Inc. began as a general contracting business with a mission to deliver the “wow-factor” and exceed client expectations at every stage of their commercial and residential construction projects.

Souder Brothers understands that the key to success in construction company marketing is a powerful brand and a present online. In 2010, they chose IQnection to help promote their brand through local SEO, a cost-effective marketing strategy that builds upon its success over time. The partnership has since evolved to include Growth-Driven Web Design services, a strategy for continuous website improvement.

Our Project’s Goal

This commercial construction company aimed to be found in search through local SEO efforts. After seeing success in leading more people to their website, Souder Brothers construction set a new goal of updating their website to match their business growth.

It was important to showcase their expertise and design mastery on a user-friendly interface and optimize the website to show for the right search queries. Brief overview of what this means:

How We Measure Them

Active Users

How many people are coming to the website and actively browsing

Organic Search Sessions

People reaching the website through keywords in search

Referral Sessions

People reaching the website through credible links

Sessions / Users

How many times each person is coming back to the website

Our Approach

SEO and website design best practices have changed throughout the partnership with Souder Brothers. Today, IQnection has implemented a comprehensive approach to help Souder Brothers expand their online presence and showcase their dedication to the “wow-factor.” This approach focuses on several key initiatives:

Local SEO

strategy to target southeastern Pennsylvania and western New Jersey: By focusing on geographic keywords and local project overviews, we work to improve visibility for Souder Brothers’ commercial and high-end residential construction services in their target market.

Continuous On-Page SEO

to enhanced site performance: Regular updates to pillar pages and content clusters have kept the website aligned with search engine optimization best practices, improving search rankings and attracting leads for the company.

Strategic Link Building for improved domain authority

We target relevant industry blogs and directories to secure high-value backlinks, while also disavowing low-quality links that could harm the site’s performance.

Ongoing Technical SEO Audits to Ensure Site Health

Consistent website audits for technical challenges, such as slow site speed and mobile responsiveness issues, ensure the website is functioning optimally.

Growth-Driven Design (GDD) for Flexibility and Adaptability

GDD provides the agility necessary to continuously improve the website based on real user data, allowing the website to adapt to changing business needs.

Website Design to Support the Company’s Rebranding

In 2025, Souder Brothers updated their branding to better reflect their organizational goals. Website design services allowed for the smooth implementation of new brand assets.

The Results

Active Users

Increased by

From 2023 to 2024

0 %

Organic Search Sessions

Increased by

From 2023 to 2024

0 %

Referral Sessions

Increased by

From 2023 to 2024

0 %

Real Client Feedback

Beyond raw numbers, the team at Souder Brothers has shared their feedback in the following Google review

Our company has been working with IQnection for the past 13+ years. They make it easy for us, as a busy construction company, to stay on top of our marketing plan and continue to improve our website and SEO campaign year after year. I can’t say enough about their team, how pleasant they are to work with, and how thorough they are with their services. We look forward to continuing to work together and would recommend them to anyone for their digital marketing and web design services!

Corinne Schaffer, Estimator and Project Manager

5 out of 5 stars

Conclusion

Over the past 15 years, Souder Brothers Construction has experienced significant growth and success through its partnership with IQnection.

As Souder Brothers looks toward the future, the implementation of a flexible website design and ongoing SEO efforts ensure they remain competitive in a dynamic digital landscape. Their commitment to providing high-quality service and exceeding client expectations remains at the core of their business, and IQnection will continue to be a trusted partner in their journey to expand their reach and brand presence.

Executive Summary

Souder Brothers Construction, Inc., founded in 1978, has built a strong reputation in the commercial and residential construction industry by delivering high-quality projects with a “wow-factor.” In 2010, they partnered with IQnection to improve their online presence through local SEO, leading to a long-term collaboration focused on continuous growth. In 2024, they modernized their website using Growth-Driven Design (GDD), ensuring adaptability and ongoing improvement.

IQnection’s comprehensive approach included local SEO targeting southeastern Pennsylvania and New Jersey, continuous on-page SEO optimization, strategic link building, and technical SEO support. GDD was implemented for website flexibility, while content management system migration provided greater site management ease. Additionally, the website design was updated to align with Souder Brothers’ evolving brand.

As a result of these efforts, Souder Brothers has seen significant improvements in digital performance, including a 24.7% increase in active users and a 10.5% increase in organic search sessions from 2023 to 2024. The continued success of this partnership ensures Souder Brothers remains a competitive force in the construction industry, with ongoing SEO and design strategies that support their long-term business growth.