So far the weather during summer 2025 in the northeast has not been ideal for outdoor activities. The weekends have been ping ponging between TOO HOT or TOO RAINY! The weather might deter people from coming to your winery, but if you promote your winery correctly, your tasting room will still be filled.
In this blog we will discuss how you can promote your winery to be a beacon during bad weather this summer.
Shifting Your Visual Focus
It is common (and smart) to have the hero image showcase the beautiful landscapes that someone associates with visiting a winery. However, if it looks like that is all you have to offer, then it may deter people from coming if it is too hot or wet to sit outside and enjoy the views.
Winery Highlights For Hot Weather
You should promote your winery as a place where people can escape the heat and enjoy the summer months. Here are a few features you can highlight on your website, through email, and on social media channels:
- Air conditioning in inside spaces
- Covered or shaded exterior areas
- Fans and misters outside
- Crisp and light summer wines
- Wine slushees
- Evening hours out of the sun
Winery Highlights for Rainy Summer Weather
- Change of entertainment location (does music move inside? Are food trucks still there?)
- Inside seating options
- Are you still open?
- Do you have card games or board games inside?
- What offerings are available inside?
Why promote your winery offerings during bad weather?
On rainy days, people are more likely to search for new experiences to do in person. It is crucial to let this audience know who you are, that you are open, and what they can expect at your location. Other common activities people attend are movies, museums, and malls – so your competition is no longer just other wineries in your industry, it is all rainy dat activities.
Promote Your Winery on Social Media
There are a few key factors you can include on your social media profile to let people know you are open and ready for them!
- Diversify images by including interior pictures as well
- Clearly state “WE ARE OPEN”
- Acknowledge the weather on your social posts
Hot and wet weather wont affect your sales figures if you are actively approaching the situation. Real time updates on facebook or instagram live and stories will give your local audience FOMO (fear of missing out) that they are not tasting wine with you.
Are you ready to upgrade your website and social media to highlight your winery during rain or shine? IQnection has a specialized marketing plan built for wineries. Contact us today to learn more.
