"It’s like having a direct employee, but I really get a team!"
Your Business is Unique.
Your Website Design & Web Marketing Should be Too.
For over 18 years IQnection has designed best-in-class websites that communicate the unique value of our customer’s products and services. Excellent messaging, custom design, and strategic calls to action ensure a final product that engages prospective customers wherever they encounter your brand – on desktops, tablets or smartphones.
But today, websites must be more than just an attractive online calling card. Truly effective websites have become the delivery mechanism for great marketing content and successful search campaigns. Your website should be a strong business and sales tool. That’s why we’ve combined our website design and web marketing offerings into one blended service.
Cost & Value: Websites that Deliver ROI
Our blended website development and SEO - web marketing projects are designed to ensure that your site is an active partner in business development and customer satisfaction. Our blended service engagements scale to fit your unique business needs and goals. Our engagements include:
Custom website design and high-impact messaging
Development practices that are SEO friendly from the start
A full content management system to make website updates easy for anyone
Keyword Research to determine the best opportunities to grow qualified traffic to your site
Search Engine Optimization (SEO) campaign strategy
Ongoing monthly SEO web marketing implementation
Assistance with copywriting and copy migration
Monthly reporting so we do more of what works and less of what doesn’t
A Proven Process
Our sales team will perform an initial discovery to uncover the basic needs of your business.
- What are the business goals and what role does the website play in supporting them?
- What features are needed on the website?
- Who is your potential market?
- Are we a good fit to partner with you?
Design Discovery and Execution
Our creative team will dig deep to learn what differentiates you from your competitors and create the best messaging and visual approach for your new site. The result will be two custom home page layouts.
No templates, no short cuts.
Its important to us that we accurately capture the essence of your business. We make sure there is time in the process for you to provide feedback and see it incorporated into your final layouts. We’ll be finalizing site navigation and structure as well. Once we have your approval on these items, we can move to the next phase of the project.
With an approved home page and navigation structure in hand, our programmers have everything they need to build a fully responsive website. The site will include a content management system (CMS) for easy website updates. You’ll have an opportunity to review your site and you’ll receive training on our very user-friendly CMS tool.
Our team will assist you in migrating your content from your old site to your new site, or uploading new copy using the Content Management System (CMS). Copywriting services are available for an additional fee.
Initial Search Engine Optimization
Our team will provide research on keywords and begin optimizing your site to build traffic around those keywords. They will map your old site pages to your new home page, to ensure that traffic from your old website is redirected to your new site.
Once you have had the opportunity to review the website and you are completely comfortable that it represents you well, our team launches your site. Hurray!
On-going Search Engine Optimization
Our team begins the monthly work to ensure progress towards your marketing goals. These tasks may include link building; blog article writing; on-page optimization; submission to local directories; and the creation of additional SEO-focused content. All marketing clients receive monthly reports to help outline progress towards objectives.