One of the most frequent questions new clients ask is, “How important is social media, anyway?” While some people perceive it merely as a means to share family photos or the recipe they’re cooking for dinner, a business-oriented social media strategy can pay dividends for both B2C and B2B companies. With a vast store of user demographic information available for each platform, our social media management approach centers on maximizing each platform’s unique use, voice, rhythm, and user consumption patterns for the most impact. Our deep roots in the digital marketing space give us the know-how to leverage each platform effectively for a variety of companies – from biotech to law, and everything in between.