Behind Every Google Search is a Person.

To provide our clients with the best SEO service possible, we spend as much time understanding people and their search intent, as we do Google.  When a potential customer searches online they look for something specific. Our searcher-centric approach ensures that your website, content, and all your digital assets will be found when your potential customers look for you. 

By understanding your audience, you will be able to give them the experience that they want. The key to ranking in Google is delivering “user satisfaction," and matching your content to their “user intent."  With our SEO service we focus on capturing the voice of your customer and discovering their unique search intent and motivations, in order to determine how to position your online presence to solve their problems and meet their needs. 

Customer Satisfaction

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Why Use an SEO Service?

As an experienced SEO service provider we can help you develop a strategy that delivers a host of benefits, including:
  • Increased visibility – As page-one rankings rise for keywords that your ideal customer uses to find products and services like yours, so does your exposure to previously untapped target audiences.

  • Gain a competitive edge – Securing higher rankings for more keywords can help you leapfrog your competition in the race to capture that next qualified lead.

  • Boost targeted traffic – As your company shows up in more search engine results for select keywords, you’ll naturally drive just the right kind of traffic to your site – the ones who are looking for what you offer and are most likely to convert.

  • Demonstrate subject matter expertise – A sound SEO strategy can help rank website content that illustrates proficient knowledge and competency in your industry.
  • Increase revenue - With more of the right traffic landing on your site, and content optimized around making a purchase, the more opportunities you have to boost your bottom line.

  • See long-term results – Successful SEO implementation will deliver benefits in the short and long-term and will build lasting equity for your online brand.

  • Track progress – Embedded analytics and tracking procedures can help us measure rankings, traffic, leads, and more, so you know we’re on the right track.

SEO Tactics

Keyword R3
Keyword Research

Content3
Content Creation

Citation Management3
Citation Management

GMB logo2
Google My Business Management

Tech SEO2
Technical On-Site SEO

Link Building2
Link Building

Blog Writing2
Blog Writing

SEO Process

1.Initial SEO 

Our first step is to optimize your website design so that it’s SEO-friendly from the start. During this one-time effort, we’ll perform keyword research to identify the phrases your target customer is using to find the products and services you offer. Then, we’ll use the keywords to focus certain on-page elements that search engines require for ranking, such as URL structure, images, title and meta tags. It takes a technical hand to get this part right and we have a team with a deep skill set in this area. 

2.Ongoing SEO 

Effective search engine optimization also involves enhancing your expertise, authority, and trustworthiness online. Part of that process involves obsessively and consistently curating fresh web content for search engines to spider, including blog articles and additional SEO-focused pages. Our SEO company utilizes best practices for ongoing link building, on-page optimization, and local directory submissions for even greater impact.

What to look for in an SEO company

Before engaging an SEO company, consider this checklist to ensure they have your best interests at heart:
  • Accountability – Regular reporting will provide insights into how well SEO implementation efforts are performing so that your SEO company can pivot the strategy, if needed, to focus more on what is working than what isn’t.

  • Experience – SEO has many moving parts, making it essential to work with an SEO company with specialized expertise and the right technical tools to make your campaign a success.

  • High standards – When it comes to SEO, there’s no place for error or shoddy work. Our SEO company demands only the best quality for creative and technical deliverables.
  • Full service – Your SEO company should deliver a comprehensive digital marketing strategy that includes other essential tactics, such as website design, paid media, and social media.

  • Business mindset – What good is an SEO company if they don’t understand the needs of your business? Our team of experts recognizes and respects the nuances of operating and growing a company, so you’ll be in good hands here.

  • Professionalism – Ensure you have access to a highly competent team of marketing professionals who are in the business of taking your company to the next level.

SEO FAQ

Does my company need SEO?

If you’re competing to secure new business for your company, then you likely need SEO. This fundamental digital marketing strategy helps secure search engine rankings, gain a competitive edge, and land new business opportunities to help boost your bottom line.

Why should I hire an SEO company?

There are thousands of search engine algorithm changes every year, each playing a role in how companies rank in search engines. A successful SEO company is connected to the impact of these changes so that you don’t have to and adapts their strategy to stay on course. Hiring a pro in this area can help save you time, money, and hassle.

How long does SEO take to see results?

While some rankings may improve quickly after initial efforts, others will take time to seed. Thinking about SEO as an ongoing process rather than a one-time event can be helpful to keep in the back of your mind. Just like a single guitar lesson may yield some initial results, real progress happens after devoting time and effort to the craft.

How much does SEO cost?

The cost of SEO depends on various factors unique to your company, including the number of pages on your website, the industry you’re competing in, and your overall business goals. After we work together to understand your goals and fill in critical pieces of information, we will provide you with an accurate and transparent cost to achieve your goals.

Once I secure a page one ranking, will it stay there?

The simple answer is: maybe. Maintaining rankings requires consistent website content refreshments, a quick loading page speed, adequate link building, and other ongoing efforts. We can help you keep the rankings you’ve earned, so you can continue to multiply your traffic and opportunities for leads.

Should I start SEO before or after my website is built?

We build the structural foundation for SEO into all our websites during the development phase. It’s easier – and wiser – to begin optimization during the initial website design phase than to incorporate it after it launches. After your new site is live, an ongoing effort to maintain current and secure new rankings will ensure that traffic continues to build.

Is there a “wrong” way to SEO?

You bet, there is. Search engines like Google will block companies who try to cheat their way to the top.  In spite of that there are still less-reputable SEO companies that try tricks like keyword stuffing, using link-farms, and other “blackhat” SEO tactics.  At IQ, we earn your page position by focusing on best-practices and staying on top of industry changes and updates. You can rest assured that your site won’t become a blocked site based on our efforts.  

How do you select keywords to target?

Targeting the right keywords helps ensure you drive traffic from audiences that are most likely interested in learning about or buying your product or service. Of course, some keywords are harder to rank for than others because they are broad terms and/or highly searched. We help you identify the best keywords to focus on to ensure you see a measurable uptick in visitors to your site.

How will you improve my rankings?

After identifying initial and traditional ongoing SEO strategies, we’ll look to other off-page elements to help improve any rankings that may be stuck. Factors such as site loading speed, authority, and site structure can play a role in your rankings, which we can help you identify and correct.

Why choose our SEO company

While we know the ins and outs of SEO, we know even more about business. We have what it takes to develop growth-minded strategies aimed to take your company further. We’re down-to-earth and personable, yet sticklers when it comes to delivering the highest quality work because it reflects our professionalism and integrity. We have many loyal, long-term clients that have chosen to maintain our partnership based on a favorable return on investment. 

We’ll transform your website into a search engine magnet that will have the power to drive more traffic and leads for a stronger and brighter future ahead. Contact us to learn more about our SEO services!