Paid Advertising Works.
When we speak with potential clients about the online marketing programs they’ve tried in the past, most of them tell us they’ve used Google Adwords, or some other form of paid advertising. Most of them also tell us it didn’t work.
The problem they’ve faced is that online advertising is a highly competitive marketplace. And although it’s easy to get started, the management systems are complex, and they favor skilled advertisers who’ve made a career out of learning the tools. They were outcompeted, outspent, and outclassed technically.
At IQnection, our expert advertising coordinators understand how to maximize the effectiveness of each advertising network. They hold certifications, and have completed rigorous testing to make sure they are kung-fu masters of online advertising. They know how to maximize the impact your ads have, and how to keep costs down. They also know which network will be right for your business, and which ones won’t.
When you need to hit the ground running, hiring a seasoned expert in pay-per-click (PPC) management is the way to go. We develop PPC management plans tailored to your budget, and targeted keywords to attract the right traffic to your website. Large brands and small businesses alike can benefit from a PPC campaign for seasonal messages, event announcements, and product launches.
Don’t waste your time guessing – that only allows your competition the chance to take the lead.
Try this one first!
One strategy that works well for just about every client we have is Google’s remarketing program. The program allows you to show relevant ads to prospects who’ve previously visited your site as they traverse the web. When people leave your site without buying or contacting you, remarketing allows you to show them a tailored message that will encourage them to return to your site and reengage with you. This reengagement technique is powerful, and one of the most cost effective programs out there.
Some popular networks are:
- Google Adwords™
- Google™ Remarketing
- Facebook™ Paid Promoted Posts
- Facebook™ Paid Ads
- LinkedIn™ Paid Ads
- LinkedIn™ Promoted Posts
- Amazon™ Paid Ads
- Ebay™ Paid Ads
- Living Social™
- Spin Saver™
- Doylestown/Bucks County Alive™
- Google Local™