Have you ever wondered how many prospective customers decide to call you after finding you online? The Call Tracking marketing tool in the IQnection Dashboard allows you to track web-driven phone calls, even if the caller does not leave a message. With an un-trackable office number on your site, phone call conversions are often difficult to monitor. However, with the help of the IQnection Dashboard, you can connect the dots between a website visit and a phone call. The Call Tracking marketing tool also lets you know if the caller used a landline or mobile phone, allowing you to follow up via text message, if applicable.

The Dashboard’s Facebook Monitoring tool alerts you to business-relevant social media conversations in private Facebook groups so that you can follow up on potential leads. This feature is not available on any other social media monitoring platform. For instance, if you’re an electrician in Philadelphia, you may be interested to know if a Facebook group member posted a question to the community about a recommendation for a trustworthy electrician. With Facebook Monitoring, you’ll receive notification of such an inquiry so that you can respond to the post and seize the potential business opportunity before your competitors. 

While you must become a member of targeted Facebook groups to use this marketing tool, the monitoring feature sends automatic alerts about relevant conversations, so you never have to sift through the conversations manually.

Your customized Dashboard includes a Lead Database marketing tool, which displays the contacts at companies that have visited your website all in one convenient place. It categorizes each lead by industry, company size, annual revenue, location, and other criteria. You can also choose to flag companies you want to save so that you can incorporate them into your company’s sales funnel.

Online reviews continue to influence purchasing decisions for both B2B and B2C companies. In fact, more than 90% of consumers consult reviews before making a big purchase. And unfortunately, they aren’t merely looking at the positive reviews. About 82% of people will bypass positive reviews of your business in favor of negative ones so they can learn why others were dissatisfied. The built-in Review Monitoring marketing tool on our customized Dashboard monitors online reviews from major review sites, helps secure new reviews, notifies you of posted reviews, flags negative reviews, and provides pro tips for complaint responses.

Consumers aren’t the only ones who care about online reviews – Google does too. It elevates businesses with positive reviews to the top of its index. Effectively managing your reviews will help to optimize your SEO and lead generation efforts.

It’s often challenging to know which companies visit your website looking for information about the products or services you offer. Most times, you must rely on the visitor taking an action, such as making a phone call or submitting a contact form. But what if they don’t take such an action? The Dashboard’s Visitor Identification marketing tool can track companies visiting your website, even if they don’t contact you for more information. This tool automatically pulls in profile information about visiting organizations, such as company size, revenue, contact information, and more. These insights are particularly helpful for sales teams looking to build out verified lead lists.

The Visitor Identification tool can be integrated with marketing automation platforms, such as HubSpot, MailChimp, or SharpSpring, so you can sync the data seamlessly and expand your prospect database.

Forget having to remember Google login information to review your website performance! Your customized Dashboard comes with a Marketing Reports tool, complete with a Website Traffic Report that uses embedded information from Google Data Studio. Here, you’ll find one easy interface to review critical business intelligence about your website activity, including visitor data, SEO and paid search performance, and conversions. You can generate report data on-demand by simply inputting a desired date range. The Marketing Reports tool also has a convenient location to view Strategy Reports that contain insights about the specific digital marketing tactics in your campaign.