King of Prussia SEO Services
A King of Prussia Leader in SEO
Today’s customers do their homework. Long before they speak with your sales staff, they’ve researched your business and its competitors to find the best solution to their problems.
And they’ve been conducting that research online, most likely using Google if they’re a customer based in the United States.
This is why the things companies used to do to market themselves – cold calling, billboards, direct mail – simply don’t meet your customers needs they way they did before.
That’s where the King of Prussia search engine optimization experts at IQnection can help. Our team’s 20 years of experience, coupled with outstanding, cutting-edge tools for scrutinizing search engine data, can deliver the type of traffic your company needs.
Our SEO insights will allow you to enhance the value of your site, making sure your investment in our work pays off today and in years to come.
And our SEO services don’t stop with a single optimization of the content on your site. We’ll help you create and curate new content, keeping your website up to date and on Google’s radar.
Inbound marketing and SEO: Working together to find your ideal customers
Our King of Prussia SEO team gets this question every now and then:
“Your agency does inbound marketing. Is that the same as SEO?”
It’s not a question with a definitive “yes” or “no” answer. What we can say is that search engine optimization is a big part of inbound marketing. The two work together to drive traffic to your site and then fuel user engagement with your company.
Inbound marketing is:
- The practice of crafting content to give prospects the information they need at the time they need it. It engages with them, because you’re forging a supportive, consultative relationship with them online.
- The opposite of outbound marketing, which uses cold calls, billboard ads and spam emails - in other words, disruptive messages customers don’t need.
- Content like blogs, white papers and e-books, along with social media and email marketing, all aimed at showing customers how your products and services can help solve their problems.
Once you’ve created that content and added it to your website, SEO makes it more enticing for search engines, which lets you improve your position in search results and boost your Google ranking.
How do you do this? By populating your content with relevant keywords and inbound links. We’ll discuss the significance of inbound links further down on this page.
Let our King of Prussia SEO experts help you avoid these search engine pitfalls
“Do you have a blog?”
It’s one of the first things our King of Prussia SEO experts will ask you. That’s because a blog is vital component of your website.
With your blog, you can demonstrate to readers that you’re an expert in your field, provide customers with potential answers to their problems, and allow your website to rank on search engines.
But it’s not enough just to add a blog to your website. With our help, you can avoid these common but still avoidable SEO-related errors.
1. The wrong keywords
Keywords are important. So is knowing the appropriate keywords for your business. And too many businesses launch websites loaded up with keywords without determining whether they’ve chosen the right keywords.
What are the “right” keywords? They’re what are known as long-tail keywords, meaning they’re longer and more specific. So if you were selling your Corolla, you’d value keywords like “find used 2012 Toyota” over just “used cars.”
The value here is that long-tail keywords deliver more specific results. When keywords are too broad, the traffic you draw in won’t be as relevant.
Before optimization begins, our King of Prussia SEO agency will investigate which keywords will work best for your company, using tools such as Google AdWords and SEMrush.
Our experts will evaluate these keywords in terms of competitiveness (how difficult it is to rank for them) and search volume, to make sure you’re not wasting time and money on keywords that don’t offer a healthy return on your investment.
We should note that not all customers will search for you using the exact same terms. For example, people could search for a Philadelphia law practice specializing in real estate by using “Philadelphia real estate law,” “real estate attorneys in Philadelphia” or “Philadelphia real estate attorney.”
Once you’ve decided on your keywords, use them with care. Google cares more about quality than quantity and will penalize sites that it sees as overloading copy with keywords, leaving you further down in the search results than you’d hoped.
2. You’re not on social media
We hear you: EVERYONE is on social media these days, at least in some fashion. What we mean here is that not everyone uses their Facebook, Twitter, or LinkedIn channels to share their website content, which means they’re missing out on a chance to find new customers.
Adding a social sharing icon to your blog makes it easier for readers to show their network what you’ve created.
Promoting your recent content on your own networks can increase traffic, but so can finding ways to make older content relevant again.
For example, a garden supply store could take a blog post they wrote in the fall about planting trees, and then promote it again in April when Arbor Day comes around.
The more readers who share that content, the more people you can show that you’re a trusted voice in your industry, thus boosting your authority and your standing with search engines.
3. You don’t have inbound links
Inbound links are links going from other sites – local news outlets, trade publications, blogs – back to your site. They’re a valuable tool for giving potential customers another way to access you.
We realize that this might sound like a lot of work. After all, our King of Prussia SEO experts can determine the right keywords for you and come up with a solid SEO marketing plan. But can we force other companies to put up links to your site?
No, but that isn’t the point we’re trying to make. The important thing here is that other websites want what you want: a chance to increase their own inbound links. If you get in the habit of linking out to related content on blogs and other websites you trust, those other sources will do the same.
You can also offer to act as a guest blogger on another site related to your field that’s a bit more established than you. It can be a win-win scenario: you get a chance to link back to your site, and they get a week off from writing their blog.
SEO for Blogging: Advice from our King of Prussia search engine optimization team
As we said before, we make blogging a high priority, creating blogs for clients in such a way that your target audience is sure to see them.
There are three ways we accomplish that goal:
1. Filling blog posts with long-tail keywords.
After we’ve identified the best keywords for your site, we work to make sure they show up at a few key places in your blog posts:
- In the title/headline, which is how readers and search engines know the post is relevant
- Within the body of the post. Again, this needs to happen in a way that your copy still reads naturally. You’ve probably seen blog posts filled with awkwardly inserted random keywords, a practice known as keyword stuffing.
- The URL, which tells search engines what the blog is about
- The metadescription, which provides a summary for both readers and search engines
Your keywords are important, but so are the images you pick. To that end:
2. Making sure search engines can “see” your images
Google can still “see” the images on your page, just not the way we do. It interprets images with alt text, which is why you need to make sure you include this text - with your chosen keywords – on every picture on your blog.
3. Making sure you have a responsive blog
A large number of people visiting your website got there using their smartphone, which is why Google has begun to favor mobile-friendly search results, and why you need to make sure your site is responsive, or at least mobile-friendly.
A responsive site is one that can adapt to the device where it’s being viewed. Whether the user is on a desktop, laptop, tablet or phone, the site will always be clean and readable, while still using the same URL. A site that is mobile-friendly is one that will work on your mobile-phone as well as a desk-top.
We recognize this might sound like a programming issue instead of an SEO matter. But a responsive site helps your search results, because any inbound links back to your site won’t get divided into separate URLs. It makes it easier for Google to recognize the value of your post and rank it accordingly.
Don’t Be Afraid to Link to Other Websites
For years, the conventional wisdom in the inbound/SEO world said that you shouldn’t link out to other sites. And on one level, this makes sense.
You put a lot of work into drawing in customers, so why give them an excuse to check out some other site? This remains true, but there are some exceptions. Linking to respected, authoritative sites has some benefit. Here’s why:
1. It furthers your SEO ranking
In 2016, a British marketing agency called Reboot put out a study which found a positive connection between the number of outbound links a website uses and its search engine ranking.
Reboot created 10 sites that targeted the same keywords, all with very similar – though not identical – content. But only half the 10 sites linked to authoritative sources such as the University of Oxford and the Genome Research Institute.
These pages all performed better in search results than pages that didn’t include external links, causing the researchers to conclude that search engines do give weight to outbound links.
2. If you link out, others might link back
Linking to someone else’s website shows that you don’t operate in a bubble, but are connected to a greater community and value the input of others.
Use outbound links in a consistent, thoughtful manner, and you’ll increase your chances for getting other sites that are part of that community to link to you.
And don’t worry if the links don’t show up right away. Just know that you’ve begun to attract the attention of these other sites, which boosts your chances of networking with them down the road.
3. You can increase your social media profile
The companies and people you link to are likely to be as plugged into social media as you are, and as such, will share the content you’ve created that’s related to them on their networks.
It’s the type of thing we see all the time on Twitter and Facebook: professionals announcing that they were mentioned in someone else’s blog, and sharing the post in question.
It’s this type of move that can not only give you a greater social media profile, but also increase your search engine rankings.
But before you decide to link to external sources, exercise some caution. Ask yourself:
- Am I linking to a site that’s relevant to my industry? If not, connecting to this site might seem unnatural to Google, causing them to penalize you and dropping your search standings.
- Does this website have enough authority? If you’ve chosen to link to someone who ranks below you in the search results, they might not have enough cache to help raise your profile.
- Where is the link going to open? Any new links you provide should open on a new web page while still leaving the original page open and the reader still anchored to your site.
About King of Prussia
It’s time to go shopping! King of Prussia, Pennsylvania is home of the King of Prussia Mall, one of the largest malls in the country. This mall has a diverse mix of over 400 stores, which spread out throughout two buildings. This community is located just next to Valley Forge and a short drive from Philadelphia. Also, come to King of Prussia hungry – there are many places to eat in the area. You can choose anything from national favorites, like the Cheesecake Factory or Maggiano’s Little Italy, to hidden treasures, like Sicilian Delight and Desi Village. There’s something for everyone to love in King of Prussia!