Google controls over 92% of the global search engine market, which is why ranking on it is a big deal for businesses. Do you know how Google finds your page? Googlebot, a kind of software program, moves through billions of webpages to gather and catalogue information. These pages are then added to the Google index.
With so many SEO resources online it can be hard to figure out which ones to pick. We’ve narrowed down our list to 53 resources that help us stay at the top of our game. Best of all, they can help you learn SEO for free.
Hiring an SEO Specialist can be tricky. Here are 21 questions (with answers!) to asking during a job interview.
Do you have your coffee? Because we’re going to talk about Caffeine!
In Google’s most recent Search Off the Record podcast episode, Gary Illyes, Google’s Webmaster Trends Analyst, shared how Google uses Caffeine to index webpages in search
Social Media feels like it’s everywhere.
And it is!
It’s assumed that, if you have a business, you should have some sort of social media profile.
If your website isn’t mobile compliant by March 2021 you’ll be dropped from rankings.
This fall, Google hosted its first every (virtual) Public Convention. They discussed big topics like their mobile-first initiative, SEO, and more.
In this article, the seasoned team at our digital marketing agency in Philadelphia has served up everything you need to know about the importance of digital competitor analysis to elevate your online presence and connect with more potential customers.
Last week the Department of Justice, in combination with eleven state Attorney Generals, moved forward with their antitrust lawsuit against Google.
Google controls over 80% of searches on desktop and 95% on mobile – should you be worried?
What is duplicate content and why does it matter? And what the heck is canonicalization?
In the latest episode of Search Off the Record, John Mueller, Search Relations Lead, Martin Splitt, Developer Advocate, and Gary Illeys, Search Advocate, discuss Canonicalization and Duplicate Content.
Are you ready for the future of SEO, where keywords are only part of the equation? Optimizing for user intent is the newest human-centered strategy for ranking content in Google search results.
Optimizing content for SEO can be confusing! Let’s break down 5 easy things you can do today that will help you rank better in search results.
When you make an investment, for example buying stocks, you pay attention to certain metrics to make sure that you’re money has been well spent. You probably keep an eye on the index, an ear to the ground for industry news, and check-in with your broker.
It makes sense, then, that’d you’d do the same when investing in SEO for your business.
How do you measure SEO success? When will you see results? What will they look like?
Let’s dive in…
SEO is no longer just about adding header tags and schema. Since Bill Gates famously quipped “Content is King” in 1996, search has, across the board, pivoted to creating a flawless customer experience.
From Google’s continuous algorithm updates, like EAT, BERT, and passage indexation, it’s obvious that experiential search is the new king.
By incorporating customer experience in your SEO strategy you’ll be able to stay ahead of the latest updates and tap into a strategy that your competitors aren’t using.
One of the main goals of marketing efforts is to increase traffic to websites. More website traffic means more relevance to google and, more importantly, an increase in conversions or sales.
But what exactly is traffic? Why does it matter and how do you get more of it?
Let’s dive in…
Businesses often sell solutions to external problems, but customers buy solutions to internal problems. And for your business to succeed, you need to understand your potential customers’ problems, so you can proceed to offer them the right solutions.
The process of trying to understand your customers and their problems and responding to them with solutions is what informs the concept of the buyer’s journey.
More than five billion people search Google every day to research products and services before buying or to understand more about their problems, interests, news, etc. This makes search engines very important for marketing and selling products and services.
Businesses, large and small, are now finding ways to appear on top of search results pages (SERPS) using two types of search marketing: search engine marketing and search engine optimization. While these two serve almost similar purposes, they vary significantly in terms of execution.
Businesses, large and small, need to sell their products or services to generate revenue. Successful companies have amassed more customers, meaning they have a steady income stream to support the various business operations and still keep some profit.