5 Ways To Convert Website Traffic Into Leads

iStock_000031751042_SmallIn many organizations, knowing when to pursue a specific lead comes down to spending a huge amount of time checking in on leads, emailing, calling, and having a sense of intuition regarding when a particular lead deserves attention.

Sales reps are expected to turn leads into customers by being in tune with their database or territory. This approach works to some extent, but it’s hugely inefficient, and it’s becoming much less effective in a world where potential buyers do most of their research online before ever engaging a salesperson. Continue reading “5 Ways To Convert Website Traffic Into Leads” »

Is Your Manufacturing Website Mobile Friendly? Google Says It Better Be

Inbound Marketing for ManufacturingIf your manufacturing website isn’t friendly to mobile users, you run the risk of not being found.

But don’t take our word for it. Ask Google.

Earlier this year, Google announced that it would start giving more emphasis to a website’s mobile-friendliness as a ranking signal.

“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps,” Google said on its Webmaster Central blog in February.

In April, it made this change official.

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Do I Need A Website or A Marketing Program?

iStock_000038564992_SmallYou've got a new business, and it's time to build your website.

Here’s the question you need to ask yourself: Do I need website or a marketing program?

The answer: You need both, and they're not mutually exclusive.

Obviously, at this point every business needs a website. But your website isn't just a pretty face. It's part of your marketing program.

Your website should serve as the hub of all your online marketing: blog posts, articles, videos, and links to your social media feeds.

More and more business-to-business marketers say they are embracing inbound marketing -- that is, creating original content that can inform or entertain their customers or potential customers -- as an alternative to traditional advertising. It’s a way of engaging in a relationship with customer online, since that’s where most of their buying decisions are now made.

Continue reading “Do I Need A Website or A Marketing Program?” »

5 Key Marketing Tools for Your Website

Content MarketingInbound marketing can be rewarding, but like anything that's rewarding, it's also a challenge, especially since it's a concept that lives in the ever-changing world of the web.

Here are five marketing techniques you'll want to make sure you're doing to stay ahead of the curve.

1. Content is King

Companies can gain a loyal following online with content marketing, that is, by creating original content that can inform or entertain their customers or potential customers.

More and more companies are embracing it as an alternative to traditional advertising, with 93 percent of business to business marketers using content marketing in 2014.

"This trend suggests that marketing to the masses through techniques like television ads and radio ads are becoming less effective," Jayson DeMers wrote in Forbes. "Instead, it’s better to concentrate on inbound marketing, by producing valuable, engaging content designed for a specific audience. "

The content marketing family has a lot of members: social media posts, blog posts and articles on the company website, e-mail blasts, white papers and newsletters.

Continue reading “5 Key Marketing Tools for Your Website” »

Stop Apologizing For Your Out-of-Date Website

Website ReDesignTake it from a website design and online marketing company that’s been in business for more than 15 years: It's usually pretty easy for customers to tell if you have an out-of-date website. How? It could be your site’s behind-the-times look. After all, trends in website design do tend to change every few years. It could also be your site’s lack of fresh, regularly updated content. (Or maybe it’s the "Copyright 2010" symbol in the bottom right-hand corner of your homepage?)

Whatever the case, there's no need to keep apologizing for an antiquated site. Instead, it's time to focus on getting set up with a site that looks current, and more importantly, a site that converts visitors into prospects.

No matter what you’re selling, it's an undeniable fact that the Internet is where many of your customers will first encounter your company. And to paraphrase the old shampoo ad, you'll never get a second chance to make a first impression with your website.

Continue reading “Stop Apologizing For Your Out-of-Date Website” »

The 26 Most Commonly Used Website Pages

Article Read Time: About 3 minutes
Bonus Content: FREE worksheets to help you get started.

Website Design ResourcesIn a recent post, we wrote about the planning process you should take yourself through when it comes time to create content for your website. If you missed that article, go back and read it now before reading this one. You’ll find three free worksheets in that post that should help to get the development of your website's content moving in the right direction. 

After you have your three worksheets and all your information organized—and once you’re clear in the understanding that you’re writing your website's content for your customers’ benefit and not your own—read through the following tips. Aside from being a list of the most commonly used pages that appear on website, they explain what you should include on each main page of your website.

Not all of these pages, of course, will be appropriate for your business to use. But being aware of the most commonly used pages can help you make decisions about what to include—and what not to include—in your site architecture.

Continue reading “The 26 Most Commonly Used Website Pages” »

What Is the Purpose of Your Website?

Article read time: 4 minutes
Bonus Content: 3 FREE worksheets to help you get started. 

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Your website is one of the most important tools you can use to grow your business. Most companies, however, have no idea what makes an effective website, or how to position content that will speak to their prospective customers. This short guide will teach you how to reposition your content to be client focused and, in turn, much more effective.

But before you sit down and start typing, ask yourself this one simple question: What is the purpose of my website?

When it comes to creating content, this is far and away the most important question you can ask yourself. The answer should both inform and guide every creative aspect of your website.

Website Design Complements Marketing Efforts

Your website is the face of your business, providing clients, customers, competitors, investors and other prospects a first look at your organization. You have approximately two to three seconds to impress these visitors before they move on to another website and another business. Many times, businesses focus on having a large amount of traffic to their site, but the traffic doesn’t mean anything if it doesn’t turn into sales. Having a well-designed website that is functioning properly helps convert visitors to customers.

Continue reading “Website Design Complements Marketing Efforts” »