Getting The Most From Your Trade Show

Manufacturing Tradeshow MarketingIt’s less than 24 hours since the trade show ended. You are back at your desk with a pile of business cards. You know that you need to contact the people that you met, but what should you say? How should you contact them? When is the right time?

We’ve put together the 6 things that you need to know, and do, to make the days following your trade show effective.

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Making The Most Of Trade Shows

iStock_000064893309_Small.jpgWe’re excited about springtime here at IQnection, and it not just because of the arrival of warmer weather.

It’s also the start of trade show season, a chance for us to connect with potential clients at some of the major shows around the country.

You can find us April 13 - 14 at the MDM/BIOMEDevice and MassMEDIC show in Boston, April 18-20 at the Digital Marketing for Medical Devices West Conference in San Francisco, CA and the International Pharmaceutical Expo (INTERPHEX) at the Javits Center in New York, April 26-28.

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6 Tips To Maximize Your Trade Show ROI

Manufacturing Tradeshow MarketingIt’s less than 24 hours since the trade show ended. You are back at your desk with a pile of business cards. You know that you need to contact the people that you met, but what should you say? How should you contact them? When is the right time?

We’ve put together the 6 things that you need to know, and do, to make the days following your tradeshow effective.

1. Divide and Conquer

During the tradeshow, organize your prospects into different categories based on their interest level. Three levels is normally enough; Strong, Average and Weak. We recommend that you follow up with all of your prospects, but you will want to prioritize and contact your best prospects first. We recommend that you contact your strongest group of prospects within 24 hours of your first meeting. This means that if a trade show is a multi-day event, don’t wait until the end of the show. Go ahead and try to reconnect with them during the remaining days of the trade show. If they have left the show for any reason (maybe they were not exhibiting), make some calls during the day in your downtime. For the prospects that fall into the “average” or ”weak” categories, plan on following up with them immediately after you get back to your office.

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