Social Media for Nonprofits: Empowered Generosity

There are very few fields that function as comfortably in a dual role, straddled between the two distinct disciplines of art and science, as the marketing industry does. This field has been especially proactive when it comes to embracing the latest in technological advancements in order to “tell the story to the widest audience possible” on behalf of their clients. Despite this, not all marketing segments were as quick to incorporate technology as others, especially social media, into their marketing strategy—namely, the non-profit sector.

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Basics of Social Media Marketing

1. Update - Try to update daily. When visitors come to a page that has not been updated in over a month, they may assume it is inactive and decide not to follow your business. They also may go to a competitor whose page page is so active they feel that business may give them better service. You certainly do not what that to happen, so update your social media pages daily.

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Reasons to Have a Facebook Page

There are 350 million reasons. Yes, that’s the last count on the number of ‘global’ users Facebook has (and counting). Facebook can be a tremendous source of web traffic. In all likelihood most of the people you know are on it, and any who are not, may be eventually. Social networking is consuming more and more of people's time, and thanks to mobile devices, it is accessible all of the time. If you don't have a Facebook Page, you may be missing not only traffic to your website, but an opportunity to connect with customers. Ultimately this will help your brand's reputation.

*The average Facebook user spends 55 minutes per day on Facebook.