Does Social Media Marketing Work For Manufacturers?

Social Media Marketing In past blog entries, we’ve talked about how inbound marketing can work for manufacturers.

If social media marketing is a part of inbound – and it is – then the rest is basic logic: Social media marketing can also work for manufacturers.

Let’s take a look at how the people in your industry – engineers and other technical professionals – use the various social media platforms: Continue reading “Does Social Media Marketing Work For Manufacturers?” »

Are You Using the Right Social Media Platform?

Social Media PlatformWhich social media platform do you use for your business?

Facebook would be a safe guess. Same thing with Twitter. What about LinkedIn? YouTube? Pinterest? Google+.

Unless you’re part of a really big company, it’s unlikely you have the time or the resources to oversee accounts with all these services. The good news is that you don’t have to. Some social media platforms can benefit your brand more than others. The trick is finding which one is right for you. Continue reading “Are You Using the Right Social Media Platform?” »

What Makes a Killer Blog Post?

What Makes a Killer Blog PostMachines are all around us. You used a machine to get to work today, or helped you make breakfast. A machine is letting you read this post. One thing these machines have in common: they need a lot of different parts to work to their full potential.

A good blog post is like a machine. It has a number of components that need to be in place to function properly. And you’ll need solid blog posts to make your inbound marketing strategy work. (Sort of a machine within a machine.)

Here are the things you’ll need to do if you want to build a killer blog post. Continue reading “What Makes a Killer Blog Post?” »

Disaster or Delight: Responding to Social Media Complaints

Social Media ReputationEveryone stops to stare when they see a car crash.

The same sort of idea applies to social media and bad customer service: if your company screws up and a customer complains on Facebook, Twitter, etc., chances are a lot of people will engage in a bit of online rubbernecking.

Think of director Kevin Smith – 2.8 million Twitter followers – documenting his removal from a Southwest Airlines flight in 2010 after the pilot said Smith was too overweight to fly. The airline apologized, but that didn’t stop the story from going viral, or the National Association for Fat Acceptance from calling for a boycott.

But a bad customer service experience doesn’t need to involve a well-known filmmaker up against a giant corporation to go viral.

Continue reading “Disaster or Delight: Responding to Social Media Complaints” »

3 Ways Social Media Can Help Market Your Manufacturing Company

Social Media MarketingToday's Facebook "Like" Could Be Tomorrow's Customer. At this point, pretty much every business has some sort of social media presence.

The question is: Does your manufacturing company use social media the right way?

Here are a few steps companies can take to use platforms like Facebook and Twitter to do manufacturing marketing, along with a guide for using social media to prepare for -- and promote yourself during -- a trade show.

1. It's Social Media, So Be Sociable

Your Twitter feed and Facebook page should read more like a conversation than a broadcast. Reply to questions whenever possible and retweet and favorite praise. On Twitter, follow your customers back. On Facebook, become a fan of other local businesses.

Twitter and Facebook are a great way to share what your company is doing and to gain feedback from your customers. Don't just make your page about yourself. Share articles about trends in your industry, or interesting local news stories. Remind your customers to set their clocks back in the fall, and wish them a happy Thanksgiving.

But also use this space to share whatever content you've created elsewhere, whether it's a blog post that appears on your website, or a welcome video. Social media gives your company a chance to do some inbound marketing.

And it's OK to have a sense of humor. To see how a manufacturing company can do Twitter well, look to @ToyotaEquipment, which ends up on a lot of lists for its mix of funny and informative tweets.

Continue reading “3 Ways Social Media Can Help Market Your Manufacturing Company” »

How Pinterest and Inbound Marketing Can Work Together

PinterestPinterest is arguably the hottest social platform on the web today. The statistics behind the meteoric rise of this invitation-only social networking site is mind-boggling by any interactive media standard, and the growth of Pinterest hasn’t stoped yet.

First let’s define exactly what this juggernaut is. Pinterest is a social network which allows users to create thematic virtual “boards” (think vision boards) on which they “pin” images or videos that the “pinner” finds beautiful, useful or compelling. These images attract “followers” the world-over who can “like”, “comment-on” or “re-pin” images that resonate with them in some fashion. It’s this visual and interactive nature of Pinterest that has taken the internet by storm.

The benefits of the image sharing site is inherent in both what is obvious and, possibly more importantly to businesses looking for a competitive advantage online, what is not so obvious.

First, the obvious:

Pinterest is a slam dunk for businesses that sell visually interesting products or services such as jewelry, clothing, catering services, crafts, handbags, vacation destinations, etc. Visual content that is already in use for other marketing efforts can be re-purposed and showcased to a new and different audience. Blog articles can also be spiced-up with the strong visual opportunities afforded by Pinterest.

Continue reading “How Pinterest and Inbound Marketing Can Work Together” »

The 7 Daily Habits of a LinkedIn Super Star!

contentpicThe web is a game-changer. We all know it intuitively and we hear it every day from friends, the media, and business associates. When you own a business there are thousands of different ways to interact with customers on the internet, and there are always new technologies that require your attention. Here are some tips from our team on how to get the most from this social site.

Based around business relationships rather than friendships, LinkedIn is useful to a broad range of business owners. IQnection social media gurus think LinkedIn is a good time investment for most business owners. However, small to mid-size business owners can reap some of the greatest benefits. With an IQnection managed LinkedIn account you can keep up-to-date on your business network. These seven daily habits will help ensure that you’re using LinkedIn to the fullest.

Continue reading “The 7 Daily Habits of a LinkedIn Super Star!” »

How to Be a Successful Guest Blogger

One of the best ways to build authority in your industry is through blogging. Consumers are utilizing blogs more and more as a research tool when they are making important buying decisions for products and services. Consumers believe that blogs are written by industry experts who have experience in what they write about and can provide helpful suggestions.

With this is in mind, many brands are finding much success in guest blogging to share their industry knowledge through well-known blog sites. Guest blogging can be a very powerful marketing tool for showing prospective customers and search engines your industry knowledge, credibility and value. The benefits of guest blogging include: building credibility in your industry and driving audience traffic back to your site. In order to be successful as a guest blogger you must remember to write quality and relative content, choose the right blog and to build lasting relationships with blog site owners.

Continue reading “How to Be a Successful Guest Blogger” »

I Can’t Think Of Any New Topics For My Blog Articles

IQnection Blog CopywritingI often hear the same lament from clients, "I know I should be writing articles for my blog regularly but I cannot think of anything else to write about." Writer's block is an issue we all face from time-to-time. The good news is that it is not a permanent problem and can be easily fixed. Hopefully, this blog article will help you work around your writer's block.

Continue reading “I Can’t Think Of Any New Topics For My Blog Articles” »