Having a blog allows your business to do a few important things. It gives potential customers solutions to their problems, shows the world that you’re an authority in your field, and helps your website rank on search engines.
But maybe you’ve noticed your blog traffic flagging. It might be because of one of these simple, easy-to-avoid errors in the field of search engine optimization, otherwise known as SEO.
Continue reading 3 SEO Mistakes You Need to Avoid →
Imagine that your business had a massive advertising budget, the type of money that it takes to make a Super Bowl commercial.
But instead of airing your ad during the Big Game, you decided that it would play on TV during 2 a.m. Law & Order re-runs. How many people would see it?
The scenario we describe here – unlikely as it might seem – is essentially what happens when you write blog posts without thinking about search engine optimization (or SEO): You put a lot of work into creating something valuable, and then ensure your target audience won’t see it.
Continue reading SEO For Blogging: 3 Tips For Success →
It’s a question we hear every so often:
“Inbound marketing? Is that anything like SEO?”
Well…yes and no.
The two concepts aren’t interchangeable. However, it’s fair to say that SEO – industry jargon for “search engine optimization” – is a major component of inbound marketing.
SEO and inbound work together to drive user engagement with the content that the inbound marketer wants to promote.
Continue reading How SEO and Inbound Marketing Work Together →
Out of all the search engine optimization (SEO) services an agency can suggest, creating a blog still ranks as a great option. As anyone who has spent even minimal time researching SEO may know, content is king—in other words, the type of content you create and the amount of content you provide on your website can make all the difference not only when it comes to gaining Google’s favor in search results, but, more importantly, in catching the eyes of potential customers. That’s because, essentially, content is the main reason potential visitors come to a website. Sure, they may have started a Google search to find a particular product or service, but they’ll visit your website (or your competitors’ site) to learn about your expertise and knowledge. This makes having valuable content a vital factor in winning the favor of Google and visitors alike.
Continue reading An Introduction to Creating Blogs and Great Content →
Google has announced their next algorithm update and have revealed that it will be heavily based on whether or not your website is mobile friendly. This change is scheduled for April 21, 2015.
Although this algorithm change may seem early in adoption, the statistics are showing the trend in mobile viewing is here to stay. Multiple search engines are providing data that shows that traffic from mobile devices is rapidly approaching 50 percent of the total share.
“Traffic to the two major U.S. search engines (Google & Bing) shows that a substantial proportion of their traffic comes from mobile devices. For Google, mobile comprised almost half of all traffic from June to November 2014, with 52 percent coming from desktops and 48 percent from mobile. For Bing, the portion of mobile Web visits is smaller, accounting for roughly 33 percent of visits against 67 percent from desktop.” - ClickZ from January 7, 2015
Is Your Website Mobile-Friendly?
When it comes to search engine results, the over arching theme with any search engine provider is to provide the best search result for the end user. In trying to accomplish this, the search engines constantly update their search formula to better improve results. Past algorithm updates have always included cues that ensure the website's listed are up to date in multiple ways like... browser compatibility, load time and code quality. Beginning this April Google will be including whether your website is mobile-friendly in these variables.
Continue reading Google Changes Are Coming This April… Is Your Website Mobile-Friendly? →
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We have been developing websites for over 20 years, and the number one challenge faced by anyone launching a new website is getting visitors to go to it. Everyone knows that if your website isn't getting visitors, then you are not going to be able to generate sales. At IQnection, we call a website that get’s no traffic a “stranded asset”. And unfortunately, it’s something that will happen to everyone who launches a website without a promotion strategy.
Throughout this article, we will discuss a step-by-step action plan that will get your website visitors.
1. Content Based SEO - (Search Engine Optimization)
The search engines are without doubt, one of the best places to get new visitors to your website. The problem is that most new website’s lack credibility in the eyes of the search engines. This means that when you launch a website, the search engine provider doesn't know if your website is good or not. Therefore, they rank you low in their listings, and let you slowly build up your credibility. As a new website owner, you must combat this slow approach to SEO aggressively.
Continue reading 3 Ways To Get More Visitors To Your Website! →
Philadelphia SEO services companies understand that running a small business is one of the most rewarding things you have ever done, but they are also aware that it takes a considerable amount of time, energy, and patience to build a valuable business. Research shows that marketing is one of the most critical aspects of building a small business, and as an owner, you are well aware that you must get the information out to customers about your products or services. Online marketing is one of the best investments any business can make as it is quickly surpassing traditional methods in terms of effectiveness. Online marketing offers a better ROI because it allows for more focused targeting of potential customers; customers who are searching for products or services in your category. This narrow focus lets you avoid spending money on broad-based and poorly targeted advertising. However, the internet is a vast marketplace, and you want to be sure your customers find your business, which is why search engine optimization (SEO) is critical and using a local SEO services provider may be beneficial.
Continue reading Why Small Business Owners Need to Think About SEO →
Google Authorship is a method that allows writers to link their work to their Google+ page. Started in 2011, the authorship tool has evolved steadily as Google tries to make search results more relevant to users. Verified authorship obviously offers many benefits to content creators and content consumers, as well as making Google more aware of quality human-created content. There are also benefits for online marketing, specifically for those who wish to use high-quality content to enhance a website’s ranking and reputation.
What this means for content creators
Google Authorship allows writers to claim their content in search results. It also creates a way for readers to more easily locate additional content by writers they find interesting and engaging. When a writer is using Authorship, results that feature their content will also show a copy of their headshot next to the search result. In short, this creates a way for writers to set themselves apart, verify their content, and gain more fans or followers. Authorship also now allows you to see analytics for your content.
Looking to hire a company to help with your search engine optimization (SEO) and other web marketing? Shopping around for the right fit for you and your company can be a hectic whirlwind. SEO is one of the most effective marketing tactics available for your business so finding the right company to help you isn’t always the easiest task. Some companies use “quick fix” strategies that can temporarily improve your rankings and social media audience but harm your online reputation in the long run. It’s important to weed these companies out and find a company that is looking to provide you with true, long-term SEO value.
Continue reading How to Choose an SEO Company: Questions to Ask →
One of the best ways to build authority in your industry is through blogging. Consumers are utilizing blogs more and more as a research tool when they are making important buying decisions for products and services. Consumers believe that blogs are written by industry experts who have experience in what they write about and can provide helpful suggestions.
With this is in mind, many brands are finding much success in guest blogging to share their industry knowledge through well-known blog sites. Guest blogging can be a very powerful marketing tool for showing prospective customers and search engines your industry knowledge, credibility and value. The benefits of guest blogging include: building credibility in your industry and driving audience traffic back to your site. In order to be successful as a guest blogger you must remember to write quality and relative content, choose the right blog and to build lasting relationships with blog site owners.
Continue reading How to Be a Successful Guest Blogger →