Having a blog allows your business to do a few important things. It gives potential customers solutions to their problems, shows the world that you’re an authority in your field, and helps your website rank on search engines.
But maybe you’ve noticed your blog traffic flagging. It might be because of one of these simple, easy-to-avoid errors in the field of search engine optimization, otherwise known as SEO.
Continue reading 3 SEO Mistakes You Need to Avoid →
It’s a question we hear every so often:
“Inbound marketing? Is that anything like SEO?”
Well…yes and no.
The two concepts aren’t interchangeable. However, it’s fair to say that SEO – industry jargon for “search engine optimization” – is a major component of inbound marketing.
SEO and inbound work together to drive user engagement with the content that the inbound marketer wants to promote.
Continue reading How SEO and Inbound Marketing Work Together →